What works in ecommerce? The key findings from 2 billion user journeys

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Panel Discussion - IDC + Qubit - Machine Learning will Revolutionize Market Segmentation Practices

Research

As part of Qubit's continued deep-dive into how machine learning, and artificial intelligence, can change the way that marketers engage with and communcate with their customers, we hosted a panel discussion with Gerry Brown, Ana Sanandres and Bud Goswami. 

Watch the video, or read the transcript of the discussion below. 

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The top 5 complaints from online shoppers

Retail

Listening to your customers has always been important, but in 2016 understanding their issues is vital for retailers seeking to stay ahead when it comes to customer experience. This is because we live in the expectation economy, a crowded marketplace where customers buying online will not think twice about going elsewhere if you're not up to scratch.

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Welcome to the expectation economy

Retail

Between 2012 and 2013, Twitter’s fastest growing demographic was between ages 54 to 66, growing at 79% (Buffer, 2013). Women make up the highest percentage of gamers (IAB, 2014), while sub-Saharan Africa is now the world’s largest mobile technology market (Gallup, 2014).

These statistics fly in the face of conventional wisdom about consumer behavior.

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Customer experience is the new black

Travel

Points-based loyalty systems, introduced by airlines over three decades ago, transformed the travel industry overnight. The prospect of a free trip to a dream city was enough to entice customers to stay loyal to an airline. It was just that simple.

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Highlights from the financial services digital insights roundtable

Web Personalization

Over two thirds of the UK adult population are active online banking users, and 30% are using mobile. So why is the Financial Services industry still in last place when it comes to delivering on customer experience expectations? The requirement for a new business model that reflects the modern consumers’ lifestyle has never been more evident.

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Black Friday weekend takes Boxing Day’s crown in the UK

Retail

Traditionally in the UK, Boxing Day has been known for luring in millions with post Christmas deals but, according to our latest research, Black Friday is the one retailers need to watch.

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Delivering effective web personalization: will spending $10M on re-platforming yield the biggest bang for buck?

Web Personalization

Many businesses view re-platforming as a necessary evil in order to keep up with consumers’ demanding shopping habits. And it ain’t cheap. Selfridges recently spent $40m on a new ecommerce platform designed to be future proofed for omnichannel personalization.

Up until recently the event of purchasing a platform was cyclical in nature - every three years a business would embark on a new vendor selection process, then set about lengthy integration and training programmes to get the new system operational and optimized.

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How personalization can make you feel at home.

Web Personalization

Personalization can be scary. It’s understandable; suddenly the anonymous internet knows your personal details, likes, dislikes, and your location….a tad stalkerish? Yet personalization, when done intelligently, can have the reverse effect. Here we look at some examples of personalization that don’t just help the user, they make them feel at home.

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The £1.5bn warning from the Ghost of Christmas Past

Research

As Retail UK gears up for Christmas it may wish to heed a warning from the Ghost of Christmas Past. A massive retail opportunity was wasted at Christmas last year. At Qubit we’ve looked into what our unified visitor data hub could tell us about both consumer shopping behavior and retail responsiveness during the 2013 Christmas period.

The bad news? We found that UK retailers walked away from a massive £1.5bn by neglecting to properly personalize their offers to online visitors.

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