In this blog, I'll be addressing the topic of personalization: what it could mean for your online business, and how it can be incorporated into your business strategy painlessly with the right technology and a game plan in place.
As advertising becomes ever more targeted and online experiences more personalized, it’s increasingly difficult to succeed as a marketer without a deep understanding of how people make decisions.
No longer just science fiction, artificial intelligence could be the key to future retail success, as our latest research with Retail Week reveals. Read on to learn three reasons why from our CEO, Graham Cooke.
Our latest research, launched in April at our Catalysts of Change event, explores the technologies transforming retail. And who better to ask than retailers themselves?
On April 4th we hosted over 150 retailers here in London at our inaugural Catalysts of Change event to launch our latest research in partnership with Retail Week. Featuring insights from over 70 retail executives on the technologies set to transform retail, the morning was a great chance to delve into the findings as well as hear perspectives from our diverse range of speakers. Here we've pulled together the key take-aways from Westfield, Grabble, Tesco and our panel (and stay tuned for video content coming very soon!).
At our upcoming Catalysts of Change event, in partnership with Retail Week, we'll be launching our latest research featuring comment from over 70 retail executives on how they see technology impacting the future of the industry. We'll explore how disruptive technologies are changing consumer behaviour, but also providing new opportunities for retailers to understand and engage with their customers.
Ecommerce is experiencing some major shifts, as evidenced by a new crop of brands that are breaking the traditional retail mold. These trailblazers are more connected to their customers across every channel because they involve them directly in the making and launch of their products. Kylie Cosmetics, by Kylie Jenner, is one such brand that has achieved remarkable success after being in business for just over a year.
We caught up with Mayank, head of ecommerce at Crocus.co.uk, the online retailer providing over 4,000 plant and gardening products to customers in the UK. Mayank’s role is to implement the business strategy from an ecommerce point of view, making the digital experience work for the customer. The entire customer journey and ecommerce experience is Mayank’s responsibility.
As we approached Christmas, many retailers were crossing their fingers for a last-minute sales boost, following the expected post-Black Friday lull. This is now a recurring issue for UK retailers and I expect many are already considering how to combat this next year.