Big Idea countdown #2: Sportscraft

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5 Key Trends and Recommendations for Holiday Peaks

Retail

Thanksgiving, Black Friday, and Cyber Monday are approaching quickly. We've pulled together five key holiday shopping trends and our customer experience recommendations to keep your shoppers engaged and happy during the busiest time of the year. 

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What are the tricks to treating your customers this Halloween?

Retail

 

As creepy clowns dominate the headlines and my email inbox fills up with pumpkins and ghouls it can only mean one thing — this is Halloween.

It seems like every retailer out there is trying to jump on the Halloween ghost train, and it’s no wonder, with the NRF annual survey predicting spend in 2016 will hit $8.4bn, the highest in the survey’s history. Even in the UK, where Halloween has always played second fiddle to the more traditional Bonfire Night, Halloween is the new holiday to back for retailers, now the second biggest party night after New Years Eve (Guardian, October 2015).

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Peak perspectives: 'speed and performance' vs. 'bells and whistles'

Retail

 

For retailers, getting peak right is crucial, but what is ‘getting it right’ in today’s competitive environment? Do you focus on systems, making sure that your site can cope with the influx of visitors, or take advantage of this to get creative and use it as the basis for a long term, customer centric strategy?

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Big Idea countdown #3: Calypso St. Barth

Retail

Now we’ve explained what Big Ideas are in a Qubit sense, it’s time to crack on with some of our favourites from 2015.

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CX Olympics Event Four: Content

Retail

Engaging content is becoming increasingly more important for ecommerce businesses these days. What was once a sea of static product shots is now turning into an expanse of blogs, videos, buying guides, and made-for-social spots. If your business doesn’t belong to the 77% of B2C companies using content marketing as a method of driving sales, then you’re already falling behind.

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CX Olympics Event Three: Returns

Retail

A good return policy can be the deciding factor in whether or not a customer makes a purchase. More than just a matter of convenience, businesses that assuredly offer easy returns and exchanges are showing customers that they have a strong confidence in their product. Online shoppers have a surplus of online marketplaces to choose from for any item or service they buy; the type of satisfaction guarantee that a solid return policy offers can be the security blanket needed to take the final plunge on your site over a competitor.

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Interview: Seb Villien, Head of Ecommerce at Joe Browns

Retail

Seb Villien has been Head of Ecommerce for the distinctive fashion retailer Joe Browns for over two and a half years. From a digital point of view, Seb and his team have developed an ecommerce strategy where they’re now building on further growth in the UK market, as well as tackling an international market. The ability to personalize experiences for all customer segments is key to the entire strategy of the business. We caught up with Seb to find out more....

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CX Olympics Event Two: Recommendations

Retail

Great personalized product recommendations are the beginning of a great customer experience. More than just potential order increases, relevant product offerings are a way of connecting with your users on a personal level and validating that you understand them as individuals. It’s a stepping stone to more progressive forms of personalization, and an important part of the customer journey that encourages product discovery and engagement. With this more personal and relevant experience, businesses are more likely to get returning customers who are willing and happy to spend more--simply because the brand gets them.

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CX Olympics Event One: Personalization

Retail

It’s well been established that customers today have extremely high expectations from the businesses that they interact with. With every purchase, whether online or in store, customers want to feel like they are special. People want to walk into their local coffee shop and be greeted by name as they are handed a low-fat, one-pump vanilla latte with extra whip--without ever having to place their order. Customers recognize when they are being treated personally, and so personalization software is a must have for a business in order to stay top of mind to today’s shoppers.

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