Replatforming? Use data to shape your decision

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Responding to the rise of the serial returner

Retail

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Why authenticity is the key ingredient for a successful loyalty program

Retail

Shoppers are losing interest in generic loyalty programs. The average U.S household participates in 21.9 programs, but uses less than half of those memberships actively (Colloquy, October 2015).

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How messaging apps are enabling instant gratification in retail

Retail

Despite the 7000 marketing messages consumers face every day, retail leaders are constantly searching for and finding new ways to cut through the noise, and their latest choice allows them to access consumers on their terms (Econsultancy, March 2016). The solution? Messaging apps like WeChat, Whatsapp, Viber and Facebook Messenger. Between them the big four have over two billion users and last year passed social media in terms of usage (Business Insider, April 2015).

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The channel revolution: how retailers are moving from reaction to reinvention

Retail

Today’s customer oscillates between channels seamlessly. Their unpredictable behavior has put many retailers on the backfoot, leaving them to play catch-up to changing customer whims and desires. Tablets had their moment, now smartphones are center stage and wearables look set to take the spotlight of tomorrow (IMRG, February 2016).

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The top 5 complaints from online shoppers

Retail

Listening to your customers has always been important, but in 2016 understanding their issues is vital for retailers seeking to stay ahead when it comes to customer experience. This is because we live in the expectation economy, a crowded marketplace where customers buying online will not think twice about going elsewhere if you're not up to scratch.

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‘A loyalty program needs to be embedded into the heart of the company if it is to succeed’–A conversation with Vishal Katelia, MR PORTER

Retail

In the final installment of our three part series we get Vishal Katelia's thoughts on pitfalls to look out for when launching a loyalty scheme, and how to measure success. Catch up on part one, and part two first if you missed them!

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"Keep track of the small details"– A conversation with Vishal Katelia, MR PORTER

Retail

Welcome to the next installment in our three part blog series with Vishal Katelia Senior Manager, Global CRM at MR PORTER. For those of you who missed part one, make sure you catch up here. We’ll continue our discussion of loyalty, kicking off with the industry Vish thinks retailers can learn from.

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"Loyalty is a two way relationship"– A conversation with Vishal Katelia, MR PORTER

Retail

Following on from our retail loyalty breakfast in January, we caught up with Vishal Katelia, Senior Manager, Global CRM, MR PORTER. In the first installment of this blog series we ask him what’s coming up next for MR PORTER and get his top tips for retailers considering investing in a loyalty strategy.

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Best of the best – roundup from our loyalty and VIPs January event

Retail

What does loyalty mean to retailers and customers today? Are loyalty schemes still relevant? How do you identify and reward your most loyal customers with experiences that delight? We decided to find out the answers to these burning questions, and more, by inviting the retail industry’s best and brightest along to our first #QubitRetail breakfast of 2016 - read on to find out what we learned!

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