If marketing has one goal, it’s to reach consumers at the moments that most influence their buying decisions. That simple reason is why Amazon started offering targeted product recommendations over a decade ago to consumers already logged in and ready to buy.
The sales period from Black Friday to Boxing Day wasn’t just a story of success. While consumers showed a high interest in the deals on offer throughout the sale period, only one in four who started the purchase process actually completed it. Needless to say, there is massive opportunity for retailers to get it right this sale season.
Traditionally in the UK, Boxing Day has been known for luring in millions with post Christmas deals but, according to our latest research, Black Friday is the one retailers need to watch.
Technology is changing shoppers' behavior. Customers are now used to buying anything, anywhere, in a few clicks, and they love it. One of the most exciting new developments is the rise of shoppable content. No longer a catalogue, these sites blur the line between the commercial and the editorial. Retailers are becoming publishers, and vice versa.
The Christmas battle for online sales started on Black Friday with, according toAdobe Digital Index, an expected $2.4 billion was spent online. With Cyber Monday and Mad Monday under the rug as well, we still have a few crucial days left to focus on! Online shopping is key. While retailers are busy worrying about their Christmas TV ads, little has been said about web personalization.
For this festive season how can you make your brand stand out on tablet and desktop? Here are some top tips on how to personalize your website.
Dan Croxen-John, CEO at AWA digital, explains how you can protect your online sales and conversion rates when you switch to a new website.
According to Gartner 89% of companies expect to compete on the basis of customer experience by 2016. Let’s think about what that means by talking about what it doesn’t. Price competition. That isn’t to say prices aren’t expected to be fair--it means that price is no longer the deciding factor when we choose where to make a purchase. In fact, a survey done by American Express found that 7 in 10 Americans would spend more with companies who they believed provided an excellent customer service.
What is the one item people never leave the house without? Our mobile phones.