Making tag management scalable: introducing Opentag Web API

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Are your technology investments hitting the bottom line? Introducing Vendor Testing

Tag Management

The average ecommerce website runs around 30 different types of onsite technology. These technologies can help you extend the core functionality of your CMS and could be anything from product recommendation widgets to social merchandizing tools. With so many single point solutions, it can be hard to determine which ones are actually delivering to your bottom line.

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The first of its kind: introducing Opentag Library SDK

Tag Management

Despite the fact that tag management was born out of an increasing need for a more flexible marketing tracking capability, the process of managing and making changes can be a tedious one. That’s why we developed Opentag - an efficient tag management system used by some of the most sophisticated ecommerce platforms out there.

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Dear Opentag Vendors, we’ve decided to make your life much, much easier...

Tag Management

As I’m sure you’re aware, tag management is one of the most important parts of any large business website. It is through this that large sites can control the many third party technologies they need from central location. Here at Qubit we have seen the huge advantage that having an efficient tag management system can bring to a website. This is why we have decided to streamline how you can manage your tags in a pretty big way.

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4 Opentag best practice top tips

Tag Management

In previous posts, we've put together helpful guides to help you find out how to set up container tags and filters, how to set up Privacy Consent and CPA de-duplication, and even how to launch the Debug Console! Now, we’ve put together a combination of tips, tricks, shortcuts and advice in our Opentag best practice guide. And here it is:

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This is how the cookies crumble

Tag Management

Opentag's 'Privacy Consent' benefits both the user and the enterprise while being easy to use and simple to deploy. Most technologies deployed via Opentag will require cookies.  Using the Privacy Consent tool, you can control the behavior of these technologies based on end user preferences. Helping users enable cookies allows you to keep your technologies operating properly, while assuring users that you are taking their privacy seriously. Of the sites using our tool, 99.5% of people accept the full use of cookies for their technologies.

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5 easy ways to make sure you never have to pay more than once for a sale with Opentag

Tag Management

One of the hot topics we’ve been talking about a lot recently, is CPA de-duplication. This is a way to use your tag management system to stop paying for the same sale twice. Opentag’s built-in CPA de-duplication tool can save you  20-30% of your marketing costs. But how can you get started?

Read on to find five easy ways for you to use Opentag to make sure you never have to pay more than once for a sale.

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Container Tag - what’s in the box?

Tag Management

Try to contain your excitement.

With the amount of data that businesses are collecting expected to continue growing  - estimated at a further 800% over the next few years - it’s really time to start taking tag management seriously.

In any large enterprise website there could be over 30 tags running at any one time. When a page loads, these tags get fired off - one by one by one. If it feels slow just saying it out loud, imagine how much it could be slowing down your site? Now, we’re not one to toot our own horn but Opentag powers two of the top three fastest sites in Europe - Shop Direct Group and Staples - read all about it here.

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What’s the deal with Universal Variable?

Tag Management

Bask in our UV rays! (Universal Variable, that is).

Universal Variable, or UV as we like to call it, is a JavaScript object which contains the details of any web page being viewed at the time. This could be information on the current visitor as well as your product information. This data layer allows you to analyze visitor behavior on a truly granular scale.

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Getting to grips with Opentag's tag library

Tag Management

Shh! We're in a (tag) library.

Behind the scenes of a website are small pieces of technology, affectionately known as tags. These are lines of JavaScript that enable (pretty much) everything on your page that isn’t static content.

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