The average ecommerce website runs around 30 different types of onsite technology. These technologies can help you extend the core functionality of your CMS and could be anything from product recommendation widgets to social merchandizing tools. With so many single point solutions, it can be hard to determine which ones are actually delivering to your bottom line.
Despite the fact that tag management was born out of an increasing need for a more flexible marketing tracking capability, the process of managing and making changes can be a tedious one. That’s why we developed Opentag - an efficient tag management system used by some of the most sophisticated ecommerce platforms out there.
As I’m sure you’re aware, tag management is one of the most important parts of any large business website. It is through this that large sites can control the many third party technologies they need from central location. Here at Qubit we have seen the huge advantage that having an efficient tag management system can bring to a website. This is why we have decided to streamline how you can manage your tags in a pretty big way.
In previous posts, we've put together helpful guides to help you find out how to set up container tags and filters, how to set up Privacy Consent and CPA de-duplication, and even how to launch the Debug Console! Now, we’ve put together a combination of tips, tricks, shortcuts and advice in our Opentag best practice guide. And here it is:
One of the hot topics we’ve been talking about a lot recently, is CPA de-duplication. This is a way to use your tag management system to stop paying for the same sale twice. Opentag’s built-in CPA de-duplication tool can save you 20-30% of your marketing costs. But how can you get started?
Read on to find five easy ways for you to use Opentag to make sure you never have to pay more than once for a sale.
With the amount of data that businesses are collecting expected to continue growing - estimated at a further 800% over the next few years - it’s really time to start taking tag management seriously.
In any large enterprise website there could be over 30 tags running at any one time. When a page loads, these tags get fired off - one by one by one. If it feels slow just saying it out loud, imagine how much it could be slowing down your site? Now, we’re not one to toot our own horn but Opentag powers two of the top three fastest sites in Europe - Shop Direct Group and Staples - read all about it here.