In this blog, I'll be addressing the topic of personalization: what it could mean for your online business, and how it can be incorporated into your business strategy painlessly with the right technology and a game plan in place.
As advertising becomes ever more targeted and online experiences more personalized, it’s increasingly difficult to succeed as a marketer without a deep understanding of how people make decisions.
No longer just science fiction, artificial intelligence could be the key to future retail success, as our latest research with Retail Week reveals. Read on to learn three reasons why from our CEO, Graham Cooke.
I recently delivered a lightning talk on the why and how of personalisation and segmentation at Stackla's inaugural #StacklaSocial event. Here I'd like to share a few of the insights from my presentation for those who weren't able to attend! Read on to find out why personalisation is the key to transforming acquisition into retention, and some tips on how to start thinking about it for your business.
Our latest research, launched in April at our Catalysts of Change event, explores the technologies transforming retail. And who better to ask than retailers themselves?
On April 4th we hosted over 150 retailers here in London at our inaugural Catalysts of Change event to launch our latest research in partnership with Retail Week. Featuring insights from over 70 retail executives on the technologies set to transform retail, the morning was a great chance to delve into the findings as well as hear perspectives from our diverse range of speakers. Here we've pulled together the key take-aways from Westfield, Grabble, Tesco and our panel (and stay tuned for video content coming very soon!).
As part of Qubit's continued deep-dive into how machine learning, and artificial intelligence, can change the way that marketers engage with and communcate with their customers, we hosted a panel discussion with Gerry Brown, Ana Sanandres and Bud Goswami.
Watch the video, or read the transcript of the discussion below.
Seb Villien has been Head of Ecommerce for the distinctive fashion retailer Joe Browns for over two and a half years. From a digital point of view, Seb and his team have developed an ecommerce strategy where they’re now building on further growth in the UK market, as well as tackling an international market. The ability to personalize experiences for all customer segments is key to the entire strategy of the business. We caught up with Seb to find out more....
Delivering relevant digital experiences to different customer segments is critical when you’re selling products and services with long purchase considerations. As customers engage with your brand across multiple days, weeks or months, the customer experience should meet their needs and be tailored to the correct stage of their buying journey. To do this effectively, it’s important to evaluate who your main customer segments are, what the path to purchase typically looks like, and make sure that you get the experience right—not only on the first site visit, but on each successive visit as a customer moves through the funnel from problem recognition to purchase decision.