Guest Blog: Is your digital marketing strategy stuck in the past?

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The language gap Chief Digital Officers must bridge

Thought Leadership

If your business recruited a Chief Digital Officer (CDO) in the past 18 months, that person could still be experiencing a language gap in the boardroom.

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Placing the customer at the center of your universe

Thought Leadership

The digital marketing landscape has become saturated. From less than 100 brands in 2011, the number has now ballooned to 3500 in 2016, with hundreds of new players claiming to revolutionize the digital marketing world, and boost your conversion rates by two or even three digit figures, with tantalizingly small implementation times and costs.

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How messaging apps are enabling instant gratification in retail

Retail

Despite the 7000 marketing messages consumers face every day, retail leaders are constantly searching for and finding new ways to cut through the noise, and their latest choice allows them to access consumers on their terms (Econsultancy, March 2016). The solution? Messaging apps like WeChat, Whatsapp, Viber and Facebook Messenger. Between them the big four have over two billion users and last year passed social media in terms of usage (Business Insider, April 2015).

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Guest blog: How to make sure your new ecommerce website is a commercially sound investment

Thought Leadership

Sure, it’s exciting to launch a new website. And it promises a number of benefits – better customer experience, a website you’re proud to show off, higher conversion rates and more sales, to name just a few. But what few people think about when planning a new ecommerce website is that often, the same benefits could be achieved for a lot less money, time and energy, simply by giving your existing site some TLC.

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Digital agencies: Are you ready to become a CX agency?

Thought Leadership

A few weeks ago, my phone contract came to an end and, like most people, I wanted a shiny new one. I went to the store in my lunch break, picked a plan and phone, and left the store satisfied. I immediately recommended the brand to a colleague the same day.

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The channel revolution: how retailers are moving from reaction to reinvention

Retail

Today’s customer oscillates between channels seamlessly. Their unpredictable behavior has put many retailers on the backfoot, leaving them to play catch-up to changing customer whims and desires. Tablets had their moment, now smartphones are center stage and wearables look set to take the spotlight of tomorrow (IMRG, February 2016).

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Can Europe produce a mega-platform to rival the US giants?

Thought Leadership

For many the creation of a European “mega-platform” remains unlikely in the extreme (Guardian, December 2015). The stumbling block for some is fundamental cultural differences between Europe and the rest of the world. Others point to the failure of Quaero, and sale of companies like Skype before they reached maturity, to explain why a European “Amazon” will never be a reality (Financial Times, January 2016).

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Meet Chi Igboaka. Head of Performance Marketing. Data Hero.

Thought Leadership


There are data heroes across all industries today who are crusading for better big data understanding in their organizations and beyond. These individuals are looking to the future and already anticipating the changes they need to make to give their organizations a competitive edge moving forward.
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eGaming Review & Qubit on 2016 Personalization trends.

Thought Leadership

eGR's Thomas Simpson interviews Qubit's eGaming experts on future CX trends. 

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Qubit’s authors