The channel revolution: how retailers are moving from reaction to reinvention

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Can Europe produce a mega-platform to rival the US giants?

Thought Leadership

For many the creation of a European “mega-platform” remains unlikely in the extreme (Guardian, December 2015). The stumbling block for some is fundamental cultural differences between Europe and the rest of the world. Others point to the failure of Quaero, and sale of companies like Skype before they reached maturity, to explain why a European “Amazon” will never be a reality (Financial Times, January 2016).

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Meet Chi Igboaka. Head of Performance Marketing. Data Hero.

Thought Leadership


There are data heroes across all industries today who are crusading for better big data understanding in their organizations and beyond. These individuals are looking to the future and already anticipating the changes they need to make to give their organizations a competitive edge moving forward.
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eGaming Review & Qubit on 2016 Personalization trends.

Thought Leadership

eGR's Thomas Simpson interviews Qubit's eGaming experts on future CX trends. 

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How the loyalty scheme is becoming the VIP program

Retail

Tesco’s Clubcard scheme was a game changer when it launched in the 1990s, immediately demonstrating its marketing value by offering then Chairman Lord MacLaurin more knowledge about his customers in “three months” than he’d gained in “30 years” experience.

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TruthAboutData has value for all, not just marketing

Thought Leadership

I got into an interesting conversation with Mike Cassidy, the journalist who wrote about our TruthAboutData campaign for the Huffington Post technology blog.

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Look ahead to 2016 and take heed to avoid a bruising year: 10 customer experience predictions you can't afford to miss

Thought Leadership

If focusing on improving customer experience is on your mind as a key strategic aim in 2016, then you'll want to spend some time with our top 10 customer experience (CX) predictions. Few businesses have yet managed to build or even identify the perfect CX roadmap. Our customers will not continue to forgive us for much longer if we don't hit upon the winning formula soon.

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How the expectation economy will shape 2016

Thought Leadership

Once upon a time, expecting a barista to know your coffee order before you walked into the coffee shop depended upon a relationship built up over many coffee breaks, and a lot of caffeine.

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Black November: is Black Friday greying out for real this time?

Retail

Talk about Black Friday “greying out” is nothing new.

What is new is that this year UK supermarket retailer Asda - who pioneered Black Friday in the UK – has consciously uncoupled from the event.

Instead of a mega day of discounts, Asda is offering £26 million-worth of discounts across the whole holiday season due to “shopper fatigue” (Guardian, November 2015).

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Singles day: The new ecommerce opportunity before Christmas

Retail

Forget Black Friday. Forget Cyber Monday. The ecommerce day making headlines in Asia and soon to make landfall in the West is Singles Day on November 11th. Originating in China, it started life as a counterpart to Valentine’s Day. Since 2009 however, Chinese ecommerce giant Alibaba, amongst others, has used the day to drive traffic between Chinese New Year and the end of summer.

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