How to deliver great customer experience? Easy...decide to.

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Qubit recognized as a Representative Vendor in Gartner’s Market Guide for Digital Personalization Engines

Thought Leadership

At Qubit, website personalization has been our focus for the last three years, yet to many, it’s still very much the new ‘technology’ on the block. For this reason, we feel personalization vendors haven’t received much dedicated attention in Gartner Magic Quadrants and Forrester Waves.

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Airlines on the edge: shifting from simple upsell to customer experience

Travel

In the Middle Ages, a tradition of maps was born called the Mappae Mundi. These depicted how power structures intersected with an early understanding of contemporary geography. In many of the English maps they place the superpower, Rome, at the centre of the world.

England, on the other hand, places itself on the edge of the world. Historians have often pondered why.

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Highlights from the financial services digital insights roundtable

Web Personalization

Over two thirds of the UK adult population are active online banking users, and 30% are using mobile. So why is the Financial Services industry still in last place when it comes to delivering on customer experience expectations? The requirement for a new business model that reflects the modern consumers’ lifestyle has never been more evident.

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Dump Frank

Thought Leadership

Day two of the Adobe Summit and day two of Qubit’s #DumpFrank Guerrilla marketing stunt.

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Is your marketing cloud a FrankenCloud?

Thought Leadership

I'm standing outside the Adobe Summit in Salt Lake City watching 20 Frankensteins doing the dance to Michael Jackson's Thriller.

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The perils of planning a new website - and how to avoid them

Retail

Dan Croxen-John, CEO at AWA digital, explains how you can protect your online sales and conversion rates when you switch to a new website.

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Testing for optimization is not finite, it’s cultural

Web Personalization

Get a preview of Econsultancy’s report, “The Past, Present and Future of Website Optimization” at Qubit and Brooks Bell’s not to be missed webinar!

In the past 5 years, A/B testing has become commonplace among marketers. No longer the department that relies solely on words and images, marketers have become progressively more data driven in their approach: testing their viewer’s reactions as much as they try to attract their attention.

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Black Friday, Cyber Monday… what about “Silent Saturday”?

Thought Leadership

The data is out. Online conversions peaked in the UK as few had predicted, as British retailers adopted the American tradition of pre-Christmas discounting.

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How to face eCommerce giants

Web Personalization

To close out the month of October we gathered on Manhattan’s West Side at the modern, sleek, and fun Yotel for another installment of our Bright Sparks events. Our morning was filled with a delicious eggs benedict bar, networking, and insightful conversation.

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Qubit’s authors