“Stop worrying about your Big Data strategy - start working on your customer experience strategy.”

Read more

Browse by category

Can you bring real luxury online?

Retail

In a space such as luxury, where the personal experience is as important as the goods you buy, how do you translate your brand online?

Read more

Why having a data layer is crucial to tackling your Big Data problem.

Thought Leadership

Is anyone else just a little sick of the term ‘Big Data’? For many of us as marketers it’s something we’ve heard about, something that we know we ought to address, but it’s something we just can’t get our heads around. And every time we hear or read the phrase it gnaws away at us, making you think “I really need to sort this out.” 

Read more

A/B testing: why would you only test with 20% of your traffic?

Web Personalization

It’s important to do A/B testing on your website to ensure that the changes you make to your site are increasing conversions. But it’s imperative to A/B test those parts of your sites which are considered to be ‘risky’, such as the checkout, where the downside of a test is potentially significant, and if pushed live would have a negative impact on your site’s performance.

Read more

Painting by numbers: how to piece together a more comprehensive picture of your customer using data

Thought Leadership

In the last decade, the cost of storing data on disk has fallen by something like a factor of 10. As a result, the traditional approach of storing pre-defined fields in a database is being supplanted by a “record everything” model.

However, the ability to collect data on such a large scale is a double-edged sword.

Read more

How finance websites can bridge the customer expectation gap with a personal touch

Thought Leadership

We now live in a Google, Facebook and Apple generation where consumers expect great experiences that are intuitive, social and instant. This change in expectation has put increasing pressures on businesses to delight customers. In these increasingly competitive times the importance of both acquiring and retaining new customers has never been so high.

Read more

Ryanair focuses on customer experience to stop the rot

Travel

One of my proudest moments as editor of Marketing Week was stealing Mark Ritson away from our direct competitor and hiring him as my lead columnist.

Read more

Why retailers need to act like start-ups

Retail

From the level of media interest in their affairs, you’d be forgiven for assuming that big businesses are the backbone of the UK economy.

Yet as 4.9 million small businesses now contribute increasing billions of pounds to the British economy each year, the business landscape is evolving. And so is the culture.

Read more

The future of things: how mass customization will disrupt the market

Thought Leadership

In 1913, Henry Ford designed his first moving assembly line revolutionizing the manufacturing processes of his Ford Model T. Now, a new revolution in manufacturing has taken place. 3D printing has the potential to change not only the way things are made, but also the way they are consumed. So, what do these changes mean for brands and for their customers? We talk to Charlie Maddock, who is based at Shapeways, one of the leading 3D printing marketplaces.

Read more

Bright Sparks: Henry Mason "How to bridge the gap between the offline and online consumer experience"

Thought Leadership

We had an amazing time at Qubit Bright Sparks in London last week. The theme was “Fast Customer, Faster Company” and we had an agenda packed full of insightful keynotes, networking opportunities and demos with some of the most innovative technologies in the ecommerce space. Just in case you missed the event, we recorded all our keynotes to watch on demand.

Read more

Qubit’s authors