Dump Frank

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Is your marketing cloud a FrankenCloud?

Thought Leadership

I'm standing outside the Adobe Summit in Salt Lake City watching 20 Frankensteins doing the dance to Michael Jackson's Thriller.

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The perils of planning a new website - and how to avoid them

Retail

Dan Croxen-John, CEO at AWA digital, explains how you can protect your online sales and conversion rates when you switch to a new website.

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Testing for optimization is not finite, it’s cultural

Web Personalization

Get a preview of Econsultancy’s report, “The Past, Present and Future of Website Optimization” at Qubit and Brooks Bell’s not to be missed webinar!

In the past 5 years, A/B testing has become commonplace among marketers. No longer the department that relies solely on words and images, marketers have become progressively more data driven in their approach: testing their viewer’s reactions as much as they try to attract their attention.

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Black Friday, Cyber Monday… what about “Silent Saturday”?

Thought Leadership

The data is out. Online conversions peaked in the UK as few had predicted, as British retailers adopted the American tradition of pre-Christmas discounting.

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How to face eCommerce giants

Web Personalization

To close out the month of October we gathered on Manhattan’s West Side at the modern, sleek, and fun Yotel for another installment of our Bright Sparks events. Our morning was filled with a delicious eggs benedict bar, networking, and insightful conversation.

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The 3 unbreakable laws of communication

Thought Leadership

No matter what the job title on your LinkedIn profile says, you work in sales. Like it or not, you’re constantly pitching yourself. Whether you’re going for an interview, applying for a mortgage, or waiting to get picked next by the dodgeball team – you are pitching yourself.

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Traffic acquisition is not enough

Web Personalization

10 years ago I started at Google and, with it, my first real understanding of how the ‘Google machine’ made money through Cost Per Click (CPC) advertising. The model was simple; an advertiser would bid on a keyword that related to the products or services they were selling and when that advert was clicked, Google earned money based on a competitive auction model. At that time, nearly a decade ago, the cost to acquire visitors to a website were relatively low as the competition levels were a fraction of what they are today. Back then, it was really a matter of build a website and shoppers will come. And they did, in their hundreds and thousands. So who cared if just a small percentage of my traffic converts? Online marketers were getting a great ROI.

Fast forward 5 years and it was a very different story.

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“Stop worrying about your Big Data strategy - start working on your customer experience strategy.”

Thought Leadership

 That was the message that our CEO Graham passed on to a senior global marketing audience at Advertising Week, in the Times Center Hall in New York City.

“We’re surrounded by nebulous concepts around what we’re supposed to do with data,” said Graham. “It’s my view that the most profitable business application for Big Data is customer experience.”

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Can you bring real luxury online?

Retail

In a space such as luxury, where the personal experience is as important as the goods you buy, how do you translate your brand online?

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