In a space such as luxury, where the personal experience is as important as the goods you buy, how do you translate your brand online?
Is anyone else just a little sick of the term ‘Big Data’? For many of us as marketers it’s something we’ve heard about, something that we know we ought to address, but it’s something we just can’t get our heads around. And every time we hear or read the phrase it gnaws away at us, making you think “I really need to sort this out.”
It’s important to do A/B testing on your website to ensure that the changes you make to your site are increasing conversions. But it’s imperative to A/B test those parts of your sites which are considered to be ‘risky’, such as the checkout, where the downside of a test is potentially significant, and if pushed live would have a negative impact on your site’s performance.
In the last decade, the cost of storing data on disk has fallen by something like a factor of 10. As a result, the traditional approach of storing pre-defined fields in a database is being supplanted by a “record everything” model.
However, the ability to collect data on such a large scale is a double-edged sword.
We now live in a Google, Facebook and Apple generation where consumers expect great experiences that are intuitive, social and instant. This change in expectation has put increasing pressures on businesses to delight customers. In these increasingly competitive times the importance of both acquiring and retaining new customers has never been so high.
One of my proudest moments as editor of Marketing Week was stealing Mark Ritson away from our direct competitor and hiring him as my lead columnist.
From the level of media interest in their affairs, you’d be forgiven for assuming that big businesses are the backbone of the UK economy.
Yet as 4.9 million small businesses now contribute increasing billions of pounds to the British economy each year, the business landscape is evolving. And so is the culture.
In 1913, Henry Ford designed his first moving assembly line revolutionizing the manufacturing processes of his Ford Model T. Now, a new revolution in manufacturing has taken place. 3D printing has the potential to change not only the way things are made, but also the way they are consumed. So, what do these changes mean for brands and for their customers? We talk to Charlie Maddock, who is based at Shapeways, one of the leading 3D printing marketplaces.
We had an amazing time at Qubit Bright Sparks in London last week. The theme was “Fast Customer, Faster Company” and we had an agenda packed full of insightful keynotes, networking opportunities and demos with some of the most innovative technologies in the ecommerce space. Just in case you missed the event, we recorded all our keynotes to watch on demand.