“No-one is purely a consumer anymore”. Interview with Henry Mason, MD of trendwatching.com

Read more

Browse by category

Top 5 tools your online business can’t do without this year

Thought Leadership

The proportion of budget that marketing is willing to spend on digital marketing technology is continuously rising. A recent report, conducted by Econsultancy and Responsys, claims that 70% of businesses shall increase their investment in digital marketing technology in 2014.

Read more

Would you bet your job on your AB test results?

Thought Leadership

Last week we hosted a webinar with Staples and Forrester with the provocative title “Would you bet your job on your A/B test results?” The title is, in some senses, rhetorical. But before the webinar, I found myself asking: could I? I mean, not just rhetorically, but really. Could I actually bet my job on my A/B test results?

What the question provoked in my mind was not so much a job-losing nightmare scenario, but rather a feeling of not being equipped. Not equipped, because, like so many people in marketing, I haven’t got the statistical training that real-time marketing actually requires. Not equipped, because, like others in e-commerce, the term “A/B testing” is bandied around so much that the hype has somehow blurred it into a redundant buzzword: more fashionable than critically examined.

Read more

3 more TED talks that every marketer should watch

Thought Leadership

Earlier this month, I blogged about the 3 TED talks every marketer should watch. We covered Sheena Iyengar and how when Head and Shoulders cut their shampoo range from 26 to 15, they saw a 10% increase in sales. Then we heard from marketing guru, Seth Godin, on understanding the importance of being remarkable. And then there was Renny Gleeson and his amazing 404 pages. But with hundreds of TED talks in the archive, I've gone and found more!

Read more

3 TED Talks Every Marketer Should Watch

Thought Leadership

As marketers we need to be able to find inspiration anywhere and apply it in our own work, but we sure could use a little help sometimes, right? I scoured TED’s archive and found the very best TED talks that will provide a little bit of imagination to your daily routine. I hope these will help you change the way you think about your product, your brand, your customer, and even yourself. Each talk is under 20 minutes, so feel free to bookmark and kickstart your day with a cup of coffee and a TED Talk.

Read more

Watch Graham Cooke explain how to become a real-time retailer

Thought Leadership

We have a special treat for you to end the year. At our very first Bright Sparks NY event from earlier in December, we were joined by some great speakers: Gil Levy from ECommerce Partners and Jeff Levick from Spotify. And to cap off the morning, Qubit CEO Graham Cooke gave a talk that defines what Qubit is today: Become a real-time retailer. 

Read more

Lightning Talks Video : Andrew Nicholson on heuristics and biases (part 1)

Thought Leadership

We’ve always been a little different at Qubit - we attract the type who want to spend their evenings learning from the best and brightest in their industries. This is why we have Qubit Lightning Talks. We’ve had a GTA writer and a TED-talking Economist, but now we’re bringing you Andrew Nicholson: a digital diva and psyche explorer*.

Read more

Last-click is dead, long live the click; why last-click attribution modelling is so 2011

Thought Leadership

At our recent Bright Sparks event, Rachel Waller casually mentioned the death of last-click attribution models. It got me thinking. What is wrong with last-click attribution, and what’s come along to take its place? The majority of companies only started doing attribution in the last 4 years, so for a model that took the world by storm, it’s been a short run.

 
Read more

Bright Sparks Video: The psychology of buying with Prof. Peter Grindrod, CBE.

Thought Leadership

With the sudden temperature drop and Christmas adverts already on the TV, it feels like so much longer than a week ago when Qubit and 70 of our guests descended into the heart of Soho for our newest event series: Bright Sparks.

Read more

Qubit Bright Sparks: The Farfetch success story

Thought Leadership

We had such a great time at our first Bright Sparks event this Tuesday! It was absolutely oversubscribed, and we were treated to some absolutely great talks.

Read more

Qubit’s authors