Founded in 2011, the Silicon Valley start-up HotelTonight has had a meteoric rise. Reaching profitability in just six short years it is now the leading platform for last minute hotel bookings with over 21 million app downloads. The latest data on the booking window for hotels shows 50% of bookings in the US are made within 3 days of check-in, and in Europe it’s 50% within 7 days, HotelTonight seeks to make it as easy as possible for customers to ‘plan less’ and ‘live more’, offering last-minute rates on unsold rooms.
We caught up with Amir Segall, VP International at Hotel Tonight, ahead of his key note presentation at our upcoming event, Future of Travel: Man vs. Machine, to give you a sneak preview of his thoughts.
Social proof is one of the most powerful psychological heuristics, it links the persuasiveness of a behavior or idea with how other people respond to it. Your brain reduces the perception of risk associated with an idea, or activity, when you see other people engaging in it. That’s why we’re all drawn to movies with high IMDb scores, best-selling books, and crowded restaurants.
Last week we held a webinar exploring the future of customer experience for airlines. Unfortunately time constraints meant we were not able to answer all of the questions so I thought I’d answer those that were submitted here.
Traditionally, hotels have focused their efforts on providing a superior in-hotel customer experience. Hiring the best people to service their guests and providing luxurious facilities to promote their venue used to be enough to ensure customer satisfaction and loyalty.
During our recent Future of Travel event, it became clear that across the entire travel industry many brands are experiencing digital transformation, as they seek to address the challenge of competing on customer experience in order to remain competitive.
“I like to think of working with Qubit as a partnership, we share all our goals with them and they know exactly what we're aiming for. We can really trust them to come up with the test ideas to really take us forward and deliver the next level of experience for our website.”
Graham Horner, CMO, Scott Dunn
Welcome to the good times.
Travel brands are surging ahead with $600 billion in online travel sales in 2014 (PR Newswire, 2015). Airlines, for example, have had their most profitable quarter since 2007, in large part due to the key role now played by extra add-on fees.