“What factors influence mobile personalization strategies for travel businesses?” is a question our clients frequently ask us. It’s a great question. Essentially, they are trying to determine how to extract as much value from the channel and deliver the best customer experience possible.
Today, travel companies are able to gather more customer data than ever before – including search and session history, previous purchases, and behavioral patterns. This data can be used to define buyer personas, and map content to users’ interests to ‘get personal’ on the web.
In 1995, Frances Cairncross wrote an infamous article in The Economist, announcing the ‘death of distance’. Since then, waves of technologies have emerged claiming to save time, reduce distance, and shrink the world. In spite of this, understanding where your customer is, remains a valuable tool for any marketer.
Through 5 simple measures I’ll show how geolocation can be one of the most compelling ways to connect with your customers.
One of my proudest moments as editor of Marketing Week was stealing Mark Ritson away from our direct competitor and hiring him as my lead columnist.
Last week Qubit hosted a roundtable with some of the travel industry's leading experts and practitioners. The aim of the discussion was to unpick some of the biggest digital challenges facing the online travel industry. Attendees included Richard Singer, European MD of Travelzoo, CEO of Onefinestay, Robin Frewer, Director at Google and Greg Marsh the CEO of Onefinestay. The table was moderated by Lee Hayhurst, the Head of News at Travel Weekly.
For those familiar with Robert Cialdini’s book “Influence: The Psychology of Persuasion”, the concept of scarcity should be an all familiar friend. For the rest of us, it comes down to this: we want what we can’t have. For ecommerce businesses, this roughly translates to: capitalize on your visitor’s natural response to boost your bottom line.
Explosive growth in ecommerce has enabled retailers to quickly and easily achieve excellent national coverage. However, the bigger picture is now about becoming an international retailer. Here are five easy ways for you to reach your customers globally.
With Valentine’s Day falling nicely on the weekend this year, what better opportunity to encourage your visitors to find that perfect romantic weekend away. Whether it’s classic trips like a city break to Paris or Rome, or a special hotel suite for a couples’ getaway, there are plenty of things that your customers are looking for. But how can you make sure your site is prepared for Valentine’s visitors? Here are some Qubit top tips to help when love is in the air.