Last week Qubit hosted a roundtable with some of the travel industry's leading experts and practitioners. The aim of the discussion was to unpick some of the biggest digital challenges facing the online travel industry. Attendees included Richard Singer, European MD of Travelzoo, CEO of Onefinestay, Robin Frewer, Director at Google and Greg Marsh the CEO of Onefinestay. The table was moderated by Lee Hayhurst, the Head of News at Travel Weekly.
For those familiar with Robert Cialdini’s book “Influence: The Psychology of Persuasion”, the concept of scarcity should be an all familiar friend. For the rest of us, it comes down to this: we want what we can’t have. For ecommerce businesses, this roughly translates to: capitalize on your visitor’s natural response to boost your bottom line.
Explosive growth in ecommerce has enabled retailers to quickly and easily achieve excellent national coverage. However, the bigger picture is now about becoming an international retailer. Here are five easy ways for you to reach your customers globally.
With Valentine’s Day falling nicely on the weekend this year, what better opportunity to encourage your visitors to find that perfect romantic weekend away. Whether it’s classic trips like a city break to Paris or Rome, or a special hotel suite for a couples’ getaway, there are plenty of things that your customers are looking for. But how can you make sure your site is prepared for Valentine’s visitors? Here are some Qubit top tips to help when love is in the air.