Customer retention is not a new problem. However, with big data solutions and new marketing technologies, there are now innovative approaches that can be taken to solve the problem. As a result, many companies are seeing their retention marketing budgets rise as personalisation and optimisation efforts start to drive impressive ROI in this space. Some say it’s seven times more expensive to acquire a customer than to keep one; whether or not that’s true, it can’t be argued that acquisition costs are increasing and more focus needs to be directed at keeping current customers on board.
We make thousands of choices every day, from what to wear and what to have for breakfast, to more difficult decisions like how to impress the boss and how to meet impossible deadlines.
Choosing a new ecommerce platform is not an everyday decision, which means that if you do decide to make a change, you want to choose the right replacement, so you don’t have to worry about it for the next few years.
Before you start speaking to different ecommerce platform vendors, it’s good to first ask yourself and your team the following questions:
Over two thirds of the UK adult population are active online banking users, and 30% are using mobile. So why is the Financial Services industry still in last place when it comes to delivering on customer experience expectations? The requirement for a new business model that reflects the modern consumers’ lifestyle has never been more evident.
Today, travel companies are able to gather more customer data than ever before – including search and session history, previous purchases, and behavioral patterns. This data can be used to define buyer personas, and map content to users’ interests to ‘get personal’ on the web.
The sales period from Black Friday to Boxing Day wasn’t just a story of success. While consumers showed a high interest in the deals on offer throughout the sale period, only one in four who started the purchase process actually completed it. Needless to say, there is massive opportunity for retailers to get it right this sale season.
Traditionally in the UK, Boxing Day has been known for luring in millions with post Christmas deals but, according to our latest research, Black Friday is the one retailers need to watch.
The Christmas battle for online sales started on Black Friday with, according toAdobe Digital Index, an expected $2.4 billion was spent online. With Cyber Monday and Mad Monday under the rug as well, we still have a few crucial days left to focus on! Online shopping is key. While retailers are busy worrying about their Christmas TV ads, little has been said about web personalization.
For this festive season how can you make your brand stand out on tablet and desktop? Here are some top tips on how to personalize your website.
Get a preview of Econsultancy’s report, “The Past, Present and Future of Website Optimization” at Qubit and Brooks Bell’s not to be missed webinar!
In the past 5 years, A/B testing has become commonplace among marketers. No longer the department that relies solely on words and images, marketers have become progressively more data driven in their approach: testing their viewer’s reactions as much as they try to attract their attention.