Quick wins to improve retention: Q&A with conversion expert, Stephen Pavlovich.

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Three questions to ask when choosing a new ecommerce platform

Web Personalization

We make thousands of choices every day, from what to wear and what to have for breakfast, to more difficult decisions like how to impress the boss and how to meet impossible deadlines.

Choosing a new ecommerce platform is not an everyday decision, which means that if you do decide to make a change, you want to choose the right replacement, so you don’t have to worry about it for the next few years.

Before you start speaking to different ecommerce platform vendors, it’s good to first ask yourself and your team the following questions:

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"Personalization is the ultimate challenge." Interview with Tom Baker, Boylesports

Web Personalization


This week I caught up with Tom Baker, Head of Acquisition & Conversion Optimization at BoyleSports to chat about all things optimization, customer experience, and digital marketing. Tom shared with me his experiences as a marketer in the eGaming industry.

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Highlights from the financial services digital insights roundtable

Web Personalization

Over two thirds of the UK adult population are active online banking users, and 30% are using mobile. So why is the Financial Services industry still in last place when it comes to delivering on customer experience expectations? The requirement for a new business model that reflects the modern consumers’ lifestyle has never been more evident.

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How travel websites can differentiate themselves through personalization

Travel

Today, travel companies are able to gather more customer data than ever before – including search and session history, previous purchases, and behavioral patterns. This data can be used to define buyer personas, and map content to users’ interests to ‘get personal’ on the web.

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Why 75% of consumers aren’t completing their purchase

Retail

The sales period from Black Friday to Boxing Day wasn’t just a story of success. While consumers showed a high interest in the deals on offer throughout the sale period, only one in four who started the purchase process actually completed it. Needless to say, there is massive opportunity for retailers to get it right this sale season.

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Black Friday weekend takes Boxing Day’s crown in the UK

Retail

Traditionally in the UK, Boxing Day has been known for luring in millions with post Christmas deals but, according to our latest research, Black Friday is the one retailers need to watch.

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Some last minute festive web personalization ideas

Retail

The Christmas battle for online sales started on Black Friday with, according toAdobe Digital Index, an expected $2.4 billion was spent online. With Cyber Monday and Mad Monday under the rug as well, we still have a few crucial days left to focus on! Online shopping is key. While retailers are busy worrying about their Christmas TV ads, little has been said about web personalization.

For this festive season how can you make your brand stand out on tablet and desktop? Here are some top tips on how to personalize your website.

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Testing for optimization is not finite, it’s cultural

Web Personalization

Get a preview of Econsultancy’s report, “The Past, Present and Future of Website Optimization” at Qubit and Brooks Bell’s not to be missed webinar!

In the past 5 years, A/B testing has become commonplace among marketers. No longer the department that relies solely on words and images, marketers have become progressively more data driven in their approach: testing their viewer’s reactions as much as they try to attract their attention.

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Retailers - accountants today, psychologists tomorrow

Retail

According to Gartner 89% of companies expect to compete on the basis of customer experience by 2016. Let’s think about what that means by talking about what it doesn’t. Price competition. That isn’t to say prices aren’t expected to be fair--it means that price is no longer the deciding factor when we choose where to make a purchase. In fact, a survey done by American Express found that 7 in 10 Americans would spend more with companies who they believed provided an excellent customer service.

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