How onsite personalization can drive international sales

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Unlocking the value of referring customers

Retail

Driving customer acquisition by motivating your existing customers to bring in their friends is always seen as a holy grail in acquisition marketing.

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3 ways Topshop kick ass and drive conversions of 11% using personalization

Retail

It’s easy to feel bombarded by uplift numbers and conversion rates. But when Topshop, one of Britain’s largest multinational retailers, with 440 shops in 37 countries and a huge online presence, say that website personalization has driven their conversion rate up by 11%, it’s surely worth some attention.

Let’s take a sneak peak into their strategy for success and have a look at what makes the Topshop website so dynamic online. Instead of looking at broad brush strokes, we are going to show you three different tests that drove conversions.

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5 tests in 5 minutes: How to do website personalization quickly and effectively using our quickstart solutions

Retail

Coming up with good personalization ideas can be difficult, and setting them up does take some consideration. The good news is that we have a lot of experience in this matter! In fact, we’ve learned from 2,000 of our most successful tests, and created quickstart solutions based on the creme de la creme. What this means is that you can see the full array of tests, organized by industry and marketing objective, choose the ones that you want, and quickly implement them. We’ve put suggested segmentation and trigger rules in place, when appropriate, so all you really need to do handle the branding side of things!

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4 ways brands offend millennials

Retail

To make an impression you need to know your audience, and when that audience is set to spend $2.45 trillion in 2015 it sure is worth doing your homework!

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5 reasons why survey says Topshop is UK's best omni-channel retailer

Retail

Last week, Topshop emerged as the best overall omni-channel retailer in the UK. This was according to a Kurt Salmon survey of 25 UK fashion retailers. The survey was conducted in order to find out how well businesses are performing across multiple channels. John Lewis, Marks & Spencer, Harvey Nichols, House of Fraser and ASOS were also highlighted as other top contenders.

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Answers to 4 A/B testing questions you were too afraid to ask

Web Personalization

This is not a blog post telling you how to run a perfect A/B testing campaign. This is a blog for the stretched marketer: with not enough time, money or resources at their fingertips. Inspired by Melanie Kyrklund, who has run multiple A/B testing campaigns at Staples, we offer you some useful tips for getting your A/B testing off the ground. 

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How to mirror an e-mail campaign using an in-page layer

Retail

If you’re running an email campaign that’s bringing people to your site, it can be really powerful to serve them a tailored layer based on what they’ve seen. Using our web personalization tools, you can easily transform a landing page that’s specific to these users.

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This is not just a website, this is a personalized website. 3 ways M & S could personalize their online customer experience

Web Personalization

Marks and Spencer has just released their sparkling new website. Needless to say, it dazzled. With a whole new focus on a curated customer experience, the page is a visual feast for the eyes both on desktop and on tablet.

While I think this website is fabulous, the site itself is lacking in personalization features that would aid the customer as she or he shops. With an average conversion rate of just 3% for every visitor that reaches your website, personalization bridges the gap between the efficiency of online and the more intimate in-store customer experience. In fact, 75% of customers say that they are more likely to return to a site that recognizes them.

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Why it’s not enough to just have live chat

Web Personalization

At the beginning of February, I read a great piece in econsultancy called “Why do online retailers need live chat?”Live chat, combining the ease of e-mails with the immediacy of the phone, is an excellent way of communicating with customers, explained the article.

This is undoubtable. According to BoldChat, 31% of customers in the UK and US say they would be more likely to purchase after a live chat. While a customer service benchmark conducted at eDigital, rated live chat as the best customer service channel at 73% (e-mail was rated at 61% while phone was at the bottom with 44%).

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