This is not a blog post telling you how to run a perfect A/B testing campaign. This is a blog for the stretched marketer: with not enough time, money or resources at their fingertips. Inspired by Melanie Kyrklund, who has run multiple A/B testing campaigns at Staples, we offer you some useful tips for getting your A/B testing off the ground.
If you’re running an email campaign that’s bringing people to your site, it can be really powerful to serve them a tailored layer based on what they’ve seen. Using our web personalization tools, you can easily transform a landing page that’s specific to these users.
Marks and Spencer has just released their sparkling new website. Needless to say, it dazzled. With a whole new focus on a curated customer experience, the page is a visual feast for the eyes both on desktop and on tablet.
While I think this website is fabulous, the site itself is lacking in personalization features that would aid the customer as she or he shops. With an average conversion rate of just 3% for every visitor that reaches your website, personalization bridges the gap between the efficiency of online and the more intimate in-store customer experience. In fact, 75% of customers say that they are more likely to return to a site that recognizes them.
At the beginning of February, I read a great piece in econsultancy called “Why do online retailers need live chat?”Live chat, combining the ease of e-mails with the immediacy of the phone, is an excellent way of communicating with customers, explained the article.
This is undoubtable. According to BoldChat, 31% of customers in the UK and US say they would be more likely to purchase after a live chat. While a customer service benchmark conducted at eDigital, rated live chat as the best customer service channel at 73% (e-mail was rated at 61% while phone was at the bottom with 44%).
To help you see how easy it is to serve web personalizations and use CXM techniques to adapt your site to different segments of users, we’ve created help videos to show you how to make simple but effective changes to your site.
In just under four minutes, we will teach you how to serve an on-page layer to welcome new visitors to your site. Here you can communicate the core values of your brand to new visitors, and start a long-lasting relationship!
You’re one in a million. But hopefully your conversion rates will be higher than that this Valentine’s day! If you’re a keen follower of our blog, you’ll already know that the growth of Valentine’s Day online is huge. There’s nothing like the feeling of love in the air that gets people wanting to be extravagant with declarations of their love. But how do you go about providing the best experience for your Valentine’s customers to drive conversions, fast? Here are the Qubit top tips for helping people in a loving mood get the most out of your site.
With Valentine’s Day falling nicely on the weekend this year, what better opportunity to encourage your visitors to find that perfect romantic weekend away. Whether it’s classic trips like a city break to Paris or Rome, or a special hotel suite for a couples’ getaway, there are plenty of things that your customers are looking for. But how can you make sure your site is prepared for Valentine’s visitors? Here are some Qubit top tips to help when love is in the air.
Creating urgency with your users is a very powerful way to drive conversion rates. As website technologies advance we are finding more creative ways to instil this urgency and drive sales, here are just a few.
One of the best ways to make your visitors convert is by serving them the coolest stuff! Don’t push them into an overly complicated buying process if you’ve figured out that people who see your style guide are converting at 10x the rate of those who don’t! Once you’ve controlled for other influences, push your visitors towards your content and watch your revenue fly. So, how are you going to get them there then?