We’ve integrated BI for Attribution so you can easily understand your marketing traffic

We are big believers in data, and that you need good data to make good decisions. It’s why we built our own data layer, and why we’re committed to ensuring that we are doing everything we can to help you make good marketing decisions. But in the mass of data, it’s easy to get lost.

That’s why we’ve integrated Business Intelligence into our Behavioral Attribution solution so you can get a clear understanding of your Attribution data. We’ve curate the best, simplest reports that combine our onsite behavioral signals to understand how each channel affects every customer.

With our default BI integration, you can find which channels are working and historical performance metrics; understand where channels appear in the path to purchase; how repeat customers change their traffic sources, and many more!

With this integration you will be able to:

  • Report

    • Gain a unified view of all your marketing channels

    • Justify your marketing budget based on behavioral data

    • Build your own reports to find key insights in the data

 

  • Explain and understand

    • Get specific analyses of keywords, campaigns and affiliates

    • Compare the importance of each traffic source over time

    • Discover the path to purchase for all purchasers

    • Understand the effect of channels on the entire purchase cycle


  • Test & optimize

    • Adjust your marketing budget to maximize important channels

    • Identify new opportunities at every level

    • Integrate fully into bid management systems to optimize paid channels with our API

    • Optimize affiliate payment structures and incentives to drive greater revenue using Opentag

 

If you want to find out more about what Behavioral Attribution is, check out our page on itand if that’s whetted your appetite, then book a demo and we’ll discuss it with you!