Fashion Thought Leadership

Farfetch: A model business for the digital era

British online luxury fashion platform filed a public initial offering of shares with the U.S. ...

Fashion Retail

Power through peaks with purpose driven personalization - New York

The highlights from our recent event at Soho House, New York, which celebrated the release of ...

Guest Blog Qubit news LifeAtQubit

Former Senior Advisor to the Prime Minister gives QTalk on Career Planning

Qubit recently welcomed Peter Storr to our London HQ where he hosted our latest QTalk. QTalks ...

Retail Fashion

The "must-haves" for fashion personalization

The customer experience that fashion brands provide their guests has to be exceptional. In the ...

Retail Travel eGaming

What retail and travel can learn from personalization during the World Cup

Insight from the latest Customer Meetup which focussed on Personalization for Peaks.

Aura Mobile Web Personalization

Mobile shopping tips from Instagram

The fourth blog of the series exploring why mobile shopping UX hasn’t taken a step back to ...

Travel Web Personalization

Travel brands v the future: Three key takeaways from a roundtable with experts

Digital leaders in the travel industry recently came together for a roundtable to address what ...

Aura Machine Learning Mobile

Set up for product success: Designing Qubit Aura's interface

The second blog in the series about the business facing interface of Qubit Aura.

Machine Learning Mobile

Unleash the true power of AI on your mobile site

This blog shines light on the shortcomings of typical mobile commerce sites in in the context ...

Travel Web Personalization Best practice

How travel websites can differentiate themselves through personalization

Five ways to increase your brands conversion in the travel industry through the use of ...

Product Design Customer experience

Designing products for multiple users: How we built Qubit Aura's business ...

Insight from one of our Product Designers about how Qubit Aura has been designed to be as ...

Machine Learning Aura

Qubit machine learning: An interview with Bud Goswami

A video interview with Qubit's Lead Data scientist to discuss who Qubit is and what we do.

LifeAtQubit

Qubit Summer event: The Secret Garden Party

Find out what the team got up to at the Qubit Summer event, hosted last week, in a secret ...

eGaming Customer experience Machine Learning

How Skybet and Qubit achieved rapid scale during the World Cup

During The FIFA 2018 World Cup we hosted an egaming event at Google HQ in London. This blog ...

Product updates Travel Retail

Deploying social proof to boost ecommerce conversions

In this blog we explore how, social proof, a key capability in Qubit products, can be leveraged ...

Qubit news Retail Mobile Aura

Smart tips from Pinterest for quick-start mobile personalization

Brands such as Netflix are setting the benchmark really high for AI and UX. Let's take a look ...

Qubit news Web Personalization Machine Learning

Qubit named a Leader in the Gartner Magic Quadrant.

Qubit have been named a leader in Gartner’s first ever Magic Quadrant for Personalization ...

Qubit news Retail Mobile Aura ColourPop

Three tips for mobile commerce from Netflix

Brands such as Netflix are setting the benchmark really high for AI and UX. Let's take a look ...

Product updates

Using recommendation engines for ecommerce personalization

Explore how you can use a recommendation engine to deliver personalized experiences, increase ...

LifeAtQubit Qubit news

QTalk #1: Lessons from Pride, highlights from QTalk, and Migrant echoes in ...

On the 6th of July we hosted our first QTalk in celebration of London Pride 2018, read about ...

LifeAtQubit Qubit news

Qubit customer meetup: New York edition

This week Qubit brought our Personalization with the Pros customer meetup series to NYC.

Web Personalization Retail

Webinar: Using personalization to create the ultimate online luxury experience

On July 18, we will be hosting a webinar with two luxury retail heavyweights, who will be ...

Web Personalization Retail

Every step on the personalization journey is bringing you closer to the customer

Qubit CMO Leah Anathan looked at the underlying principle of personalization, and the ...

Qubit news Retail Mobile Aura ColourPop

What mobile shopping can learn from Spotify

Brands such as Spotify have nailed the mobile shopping experience. So let's take a look at what ...

Infographic Customer experience

Infographic: A four year study on customer experience using 2 billion user ...

Une infographie basée sur le rapport de Qubit «Obtenir 6% de plus»

Mobile Partners Guest Blog

Guest interview: Progressive Web Apps & Accelerated Mobile Pages with Mobify

We spoke to Peter McLachlan, Chief Product Officer and co-founder of Mobify, to find out how ...

Qubit news Retail Mobile Aura beauty cosmetics ColourPop

ColourPop and Qubit Aura—Film showcase

You’ve heard that Qubit and ColourPop won an award… Now it’s time to see the technology that is ...

LifeAtQubit Qubit news

QTalks - Broadening horizons with inspirational voices

At Qubit we're launching QTalks, a series designed for Qubytes to broaden horizons, raise ...

Qubit news Retail Mobile Web Personalization Aura beauty cosmetics

Qubit and ColourPop at the Glossy Awards

Last week cosmetic brand ColourPop and Qubit won the Glossy Awards Best Breakthrough Product ...

Qubit news Best practice Web Personalization Retail Travel

Qubit Customer Meetup - More Personalization with the Pros

Last Wednesday, we welcomed people from more than 20 of the great brands working with Qubit to ...

Customer experience Retail

How to supercharge ecommerce conversion this peak season

On June 14, we have partnered with Mobify for a Black Friday webcast. Join us as we discuss how ...

Publishing Customer experience

Get started on your personalization journey

This brand new report explores scalable, automated techniques powered by AI (Artificial ...

cosmetics beauty Customer experience Best practice Web Personalization

OPI's path to personalization: Little things, big impact!

Qubit caught up with Violaine Muras, Global Digital Director of OPI Products, a Coty Inc. ...

Aura

The 5 AI building blocks behind Qubit Aura

With Qubit Aura, the team are building a unique machine-learning powered product-discovery ...

Data privacy Thought Leadership

How will the GDPR affect US companies?

In this blog, Qubit's Jack Carvel looks at the cross-border implications of the GDPR for US ...

Thought Leadership Web Personalization Retail

The best personalization in retail tactics to increase revenue per visitor

An exploration of web personalization tactics that are effective at driving revenue per ...

Retail Customer experience Thought Leadership

Podcast: Mobile shopping and discovery in the age of Spotify and Netflix

Today we’re launching a podcast episode with the UK’s leading industry association for ...

Retail Thought Leadership Mobile Aura

How your brand can boost the mobile shopping experience

In this blog you will uncover key findings from the latest Qubit report and to discover how ...

Qubit news Best practice Web Personalization Retail Travel

Qubit Customer Meetup - Personalization with the Pros

Last week we welcomed over 60 people from more than 25 of our clients to Qubit HQ in London for ...

Retail Thought Leadership Mobile Aura Infographic

Infographic: A study of mobile's halo effect using 1.2Bn ecommerce journeys

We recently analyzed a sample of 1.2 billion online shopping journeys and ran a consumer survey ...

Machine Learning Web Personalization

Training machine learning algorithms for ecommerce

Machine learning is a rising star in ecommerce. In this article, Qubit Technical Product ...

Web Personalization Data privacy

The GDPR, consent and personalization

In this follow-on blog, Qubit General Counsel Jack Carvel looks at alternatives to consent as a ...

Retail

Why Revenue Per Visitor is the best metric for ecommerce

Discover the best metric for measuring personalization. This post looks at why RPV is so useful ...

Travel

Reviews as social proof: how travel brands can build trust

In this blog, Sophie looks at how reviews can fill a social proof role, helping travel brands ...

Mobile Web Personalization Product updates

Product discovery: How we measure impact on mobile sites

Last year, we launched Qubit Aura, a solution for product discovery on mobile. In this blog, ...

Web Personalization Data privacy

Personal data and personalization—the journey so far

Expanding on our December webinar, Qubit General Counsel Jack Carvel looks at how the GDPR is ...

Travel Thought Leadership Research

Mind the gap: the big demographic difference for travel buyers

Blue Monday, the most depressing day of the year - is famous for driving travel bookings. But ...

Qubit news Thought Leadership

The year in review: Our top 5 blog articles of 2017

The five articles that interested our readers the most in 2017. Read on for the most exciting ...

cosmetics Retail beauty

How Juice Beauty puts digital at the heart of customer experience. Interview ...

Discussing how Juice Beauty think about bringing the instore customer experience online with ...

Retail Case studies Fashion Mobile Web Personalization

The fashion and beauty brands using AI to win on mobile

Find out how brands like DvF and ColourPop are using AI to build a personalized product feed ...

Travel

How Emirates implemented personalization to get closer to their customers

In this blog post we’ll outline how travel brands can move from simple testing and CRO ...

Best practice Research Retail Thought Leadership

Black Friday trading recap: Beyond the mobile inflection point

The 3 trends from Black Friday weekend 2017 that retailers need to account for in their 2018 ...

Best practice Research Retail Thought Leadership

Singles Day: The secret to a successful peak trading start

We aggregated data from some of the UK’s largest retailers to see how UK ecommerce benefitted ...

Travel

Fortune favors the ambitious: travel brands that achieve personalization at ...

Graham Cooke, CEO, shares his thoughts on the future of the travel industry, and why brands who ...

Mobile Customer experience

Before customers "find", they have to discover

As we launch Qubit Aura, the new product discovery solution for mobile web, Simon Jaffrey

Mobile

Mobile conversion is increasing, the quality of mobile experiences is not

In this blog, Qubit UX Lead, Giovanni Luperti investigates some of the trends in mobile ...

Best practice Web Personalization Research Retail Customer experience

Three tactics for a successful Black Friday

In this blog, we reveal the three personalization tactics that our analysis of 2bn online user ...

Customer experience Web Personalization

What sari shopping teaches us about search efficiency

In this blog, Qubit Lead Data Scientist, Bud Goswami looks through the lens of sari shopping at ...

Mobile

Mobile: the battleground in the age of social media

In this blog, Qubit UX Lead, Giovanni Luperti explores the impact of social media on mobile ...

Research eGaming

What gaming can learn from two billion retail and travel digital customer ...

We recently released some research that explored 29 common treatments seen in ecommerce ...

Research

Exploring 'What works in ecommerce' with Drill to Detail podcast

Drill to Detail Podcast interviews Qubit Data Scientists about their latest research, What ...

Mobile Web Personalization Product updates

A supernatural discovery process: building our new product for mobile

In this blog, Qubit Product Director, Simon Jaffery discusses the hypothesis and idea behind ...

Partners

Deduplicating streaming data at scale

How Qubit face sone of the challenges of handling large scale data from multiple sources: ...

Research

What works in ecommerce: here comes the science

A couple of weeks ago we released some research that explored 29 common treatments seen in ...

Research Travel Retail eGaming Best practice

What works in ecommerce? The key findings from 2 billion user journeys

What works in ecommerce? Here are the key findings from our analysis of 2 billion user ...

Thought Leadership Product Design

Design simplicity: from complex data to cutting-edge tech

Qubit's head of UX gives a glimpse into how we approach product design in the digital analytics ...

eGaming

EGR crowns Qubit Acquisition & Retention Partner of the year

Qubit wins Acquisition and Retention partner of the year at the EGR B2B Awards

Retail Thought Leadership Web Personalization

Preparing for the inevitable: Personalization

The time is now web personalization. Here's how to get started.

Retail Thought Leadership Best practice

Three heuristics every marketer should know

Three heuristics every marketer should know - how behavioral science can boost conversions and ...

Retail Thought Leadership

Three reasons to join the AI gold rush

Now far from just science fiction, artificial intelligence could be the key to future retail ...

Thought Leadership Best practice

Segmentation: Transforming acquisitions into enduring relationships

Senior Strategy Consultant Lucia Cedron shares the insights from her recent lightning talk on ...

Retail Thought Leadership

Catalysts of Change: the infographic

In our latest report we interviewed over 70 retail leaders to find out how technology is ...

Retail Thought Leadership

Catalysts of Change: Retail and Technology in the Age of Disruption

On April 4th we hosted over 150 retailers here in London at our Catalysts of Change event to ...

Thought Leadership Research

Panel Discussion - IDC + Qubit - Machine Learning will Revolutionize Market ...

Qubit hosted a panel discussion with IDC to understand the challenges and limitations of ...

Travel

Future of Travel recap: Once man meets machine, travel innovation will fly

We reveal the key findings from our annual Future of Travel conference and share the video ...

Retail Fashion

Future gazing on the next big mobile trends disrupting retail with Daniel ...

Check out our video with Daniel Murray, CEO and Co-founder of Grabble who will be speaking ...

Travel

Future of Travel: Game-changing digital innovation from MSC Cruises

We interview Luca Pronzati, Chief Business Innovation Officer at MSC Cruises on their game ...

Travel

Future of Travel: ‘Plan less. Live more,’ Amir Segall, VP International at ...

We've interviewed over 20 travel thought leaders for our upcoming Future of Travel: Man vs. ...

Retail

From reality star to beauty mogul, how Kylie Cosmetics has become an ecommerce ...

Kylie Jenner has created a cosmetics. There are some key tactics marketers and ecommerce teams ...

Best practice

How strategic segmentation can take your personalization efforts to the next ...

With the explosion in customer data, increasingly high customer expectations and the need to ...

Travel Best practice Customer experience Web Personalization

Using data to create greater authenticity in travel

Holly Pound, strategy consultant at Qubit, discusses how travel brands can leverage data to ...

Retail

Crocus planting programmatic experiences throughout customer journey to seed ...

Crocus.co.uk's Head of Ecommerce Mayank Shukula speaks to Qubit about the future of the digital ...

Retail

Cross border commerce could banish the ghost of Christmas past

As we approached Christmas, many retailers were crossing their fingers for a last-minute sales ...

Retail

Behind the data: 3 key US holiday shopping trends

We looked at the data from Thanksgiving to Black Friday to Cyber Monday for major ecommerce ...

eGaming Customer experience

“Controlling our own technology is fundamental to delivering our differentiated ...

Find out how Dublin-based eGaming innovator BetBright have put ‘understanding and influencing’ ...

Travel

Technology helps you understand your customers not just acquire them

Customers don’t just visit a website, check out their latest offers, and buy a holiday. ...

Retail

Behind the Black Friday billions: digging into the data understand the 'why' of ...

We dig deeper into the data for Black Friday and Cyber Monday to really understand consumer ...

Retail Travel Case studies Best practice Customer experience

Proof that you’re missing out

Learn how brands are using social proof to achieve success in their marketing campaigns and ...

Retail Partners

6 last minute tips for retailers ahead of the holiday rush

With Black Friday & Cyber Weekend looming large, we caught up with our partner network and ...

Retail

The rise of the shopping mega peaks: 5 staggering stats from Singles' Day

As we close the door on Singles’ Day for another year, and look forward to Black Friday next ...

Fashion Retail Best practice

Big Idea countdown #1: TeeTurtle

Simon Dean, Qubit's SVP of Customer Experience highlights the work Qubit is doing with ...

Best practice Product updates

Uncovering the value in every opportunity

How can you use Qubit ML to mine the opportunities in your data, in order to understand and ...

Fashion Retail Best practice

Big Idea countdown #2: Sportscraft

Simon Dean, Qubit's SVP of Customer Experience highlights the work Qubit are doing with ...

Retail

5 Key Trends and Recommendations for Holiday Peaks

5 key trends dominating Black Friday and Cyber Monday, and winning customer experience ...

Qubit news

A new age of Machine Learning is here

By harnessing machine-learning, businesses can revolutionize the way we all engage with their ...

Qubit news Retail

What are the tricks to treating your customers this Halloween?

As retailers from fashion to grocery seek to take advantage of the popularity of Halloween, we ...

Partners

User Conversion - “The next level of optimization”

User Conversion is a Qubit Partner, and a great example of a company utilizing our platform to ...

Qubit news

We hosted our first event on Diversity

We invited four founders who successfully combated racial, gender and age stereotypes in the ...

Retail Fashion Partners Best practice

Peak perspectives: 'speed and performance' vs. 'bells and whistles'

For retailers Black Friday and Christmas peak are key trading periods. But how do you make sure ...

Fashion Retail Best practice

Big Idea countdown #3: Calypso St. Barth

Simon Dean, Qubit's SVP of Customer Experience shines a spotlight on Calypso St. Barth and the ...

Retail

CX Olympics Event Four: Content

The next event in the Qubit CX Olympics is content and editorial. We have Jon Drennan of Olapic ...

Retail Returns

CX Olympics Event Three: Returns

The next event in the CX Olympics is returns, with judge Erik Lautier of francesca's.

Retail Fashion Thought Leadership

Interview: Seb Villien, Head of Ecommerce at Joe Browns

Seb Villien is Head of Ecommerce for fashion retailer Joe Browns. Personalized experiences for ...

Retail

CX Olympics Event Two: Recommendations

Read who the winners are the first round of the Qubit CX Olympics event: Recommendations.

Retail Web Personalization

CX Olympics Event One: Personalization

Read who the winners are the first round of the Qubit CX Olympics event: personalization ...

Retail

Qubit CX Olympics: Opening Ceremony

The Qubit CX Olympics is a customer experience competition between leading ecommerce brands in ...

Qubit news

Qubit Charity Spotlight: Habitat for Humanity

Discussing the volunteering efforts of Qubit San Francisco in working with Habitat for Humanity ...

Retail

Pick your own peak: What retailers can learn from Prime Day

How retailers can pick their own peak and decide what days to drive sales spikes on using the ...

Customer experience

What are big ideas when Qubit talks about them?

Qubit Director of Professional Services Dama Dipayana and Executive Strategist Annie Hooper ...

Qubit news

Qubit Charity Spotlight: GrowNYC

Qubit NYC headed out of Manhattan to help at GrowNYC, a non for profit that embraces the ...

Guest Blog

Guest blog: Why strategic conversion rate optimization is key to marketing ROI

Discussing how to use conversion rate optimization to determine if your marketing strategy is ...

eGaming

Where Pokémon Go is falling short and how eGaming can learn from it

Pokémon Go's crashes and struggles with server demand are frustrating customers, and eGaming ...

Customer experience

"Merging online and offline without the Big Brother effect": Interview with ...

Euromoney Marketing Director Carlos Doughty talks bringing together online and offline ...

Retail Fashion Customer experience

Interview: Helen Schmid, Head of E-commerce & Digital Marketing at Journelle on ...

Luxury lingerie retailer Journelle's Head of E-Commerce Helen Schmid talks about Black Friday ...

Retail Fashion

Event roundup: The key takeaways from our Black Friday London breakfast

Discussing whether Black Friday is worth it for retailers and what lessons they can learn from ...

Customer experience

Why food delivery companies must focus on personalization

How food delivery companies have grown so rapidly and how they can retain their market share ...

Customer experience

How ticket companies can merchandise their perishable inventory

How ticket companies can leverage data-driven personalization to better merchandise their ...

Customer experience

Why the rise of DX Microsuite offers a nimble alternative to other platform ...

The Forrester Vendor Landscape: Digital Experience Platforms 2016 report identifies three types ...

Interview: Greg Zakowicz, Senior Commerce Marketing Analyst at Bronto Software

Looking at the key challenges involved in abandonment recovery, from what channel to reach out ...

Battling the blockbuster effect: Why cinemas should prioritize loyalty

Why cinemas should look to improve engagement with customer experience and better harness ...

Retail

Black Friday: Three lessons to learn, whether you decide to back it or back out

Black Friday is a key day in the retail calendar but does is still have the same impact? We ...

Travel

Avoiding turbulence in customer experience

Discussing customer experience challenges for airlines, and how using data-driven experience ...

Travel

Four digital challenges for hotels and how to solve them

Discussing the digital challenges facing hotels and transformative solutions that can be used ...

Tapping into the abandoner mentality

Discussing best practice to combat the mentality of abandoning customers and how best to rescue ...

Qubit news

Meet our European #TechTalent — Part Three

Meeting six more EU Qubytes and learning about their #TechTalent stories, how they came to ...

Qubit news

Meet our European #TechTalent — Part Two

Meeting five more European Qubit employees and discussing their #TechTalent story, from ...

Qubit news

Meet our European #TechTalent — Part One

Interviews with 4 EU Qubytes who work in our London office, who offer the stories that brought ...

Qubit news

Qubit’s European Talent ‘Committed’ To Driving Bigger, Better UK PLC

Our CEO Graham Cooke discusses the #Remain

Financial Services

Event roundup: The key takeaways from our financial services breakfast

Discussing the importance of first class experience for financial services providers, and ...

Retail

Replatforming? Use data to shape your decision

Discussing how data can inform and shape an intelligent approach to replatforming, avoiding ...

Thought Leadership

Guest blog: 10 questions to ask when optimizing for a longer buying journey

Discussing the questions brands need to be asking when optimizing their customer experience to ...

Publishing

The age of news in 10 seconds or less

How Snapchat is leading the social news publishing takeover and how publishers can go ...

Retail

Responding to the rise of the serial returner

How to confront the rise of serial returners who purposefully buy items with the intention of ...

Publishing

Why the single view of the customer is the lifeline that publishers need

Discussing the importance of a single view of the customer, created from integrated and ...

Thought Leadership

Guest Blog: Is your digital marketing strategy stuck in the past?

Discussing how despite the increasing rhetoric of customer experience, few brands have really ...

Thought Leadership

The language gap Chief Digital Officers must bridge

Discussing the digital language gap that Chief Digital Officers face in the executive board ...

Financial Services

Retail finance needs to make an Amazonian effort with digital

Why retail finance needs to emulate Amazon's digital experience and expand upon it in order to ...

Publishing

Why publishers need to focus on personalized content

Why publishers need to apply the data they are collecting on their readers to create ...

Qubit news

Qubit Pledge 1% Spotlight: Missing Maps

Putting Qubit's Charity spotlight on Missing Maps, which works to map areas of the developing ...

Fashion

"My wish for 2017: Pervasive Personalization": Interview with Erik Lautier

Discussing the future of customer experience, and the role persuasive personalisation will pay ...

Retail

Why authenticity is the key ingredient for a successful loyalty program

Why loyalty programs need authenticity to engage customers and differentiate in a market ...

Qubit news

A non-stop journey: how businesses can evolve their digital experience delivery ...

The launch of our latest product upgrade including Adaptive Targeting, more advanced ...

Customer experience

How charities can harness excellent customer experience to drive online ...

Why charities need granular analysis to understand donors & increase online donations using ...

Thought Leadership

Placing the customer at the center of your universe

How the saturated digital marketing landscape has lost sight of the centrality of the customer ...

Retail Thought Leadership

How messaging apps are enabling instant gratification in retail

How instant messaging apps like Kik, Viber, Whatsapp and Facebook messenger are enabling ...

Publishing

Why publishers need smart data to engage their customers

Discussing why publishing and publishers need smart data to effectively engage their readers ...

Thought Leadership Partners

Guest blog: How to make sure your new ecommerce website is a commercially sound ...

Dan Croxen-John, CEO of AWA Digital, talks about the advantages of website redesign and the ...

Thought Leadership Partners

Digital agencies: Are you ready to become a CX agency?

Digital agencies are well placed to overcome businesses customer experience delivery gap and ...

Retail Thought Leadership

The channel revolution: how retailers are moving from reaction to reinvention

How leading retailers including Warby Parker, Walgreens and Everlane are exceeding customer ...

Travel Web Personalization

How test and learn drives Expedia’s innovation: An interview with Andy ...

An interview with online travel company Expedia discussing test and learn methodology, ...

Thought Leadership

Can Europe produce a mega-platform to rival the US giants?

A post discussing the Tech Tour Growth 50 which seeks to give publicity to potential ...

Retail Research Customer experience Fashion

The top 5 complaints from online shoppers

Learn what customers complain about when shopping online and how you as a retailer can solve ...

Qubit news

Qubit Charity Spotlight: Thrive

A post discussing Qubit UK's volunteering day at horticultural charity Thrive as a part of our ...

Retail Qubit news Fashion

‘A loyalty program needs to be embedded into the heart of the company if it is ...

Part three of our interview series with Vishal Katelia from MR PORTER, we find out what ...

Thought Leadership Financial Services

Meet Chi Igboaka. Head of Performance Marketing. Data Hero.

Travelex on the importance of linking data and understanding the customer journey to optimize ...

Thought Leadership Customer experience eGaming

eGaming Review & Qubit on 2016 Personalization trends.

Future mobile and desktop customer experience and personalisation trends in eGaming and how ...

Retail Qubit news Fashion

"Keep track of the small details"– A conversation with Vishal Katelia, MR PORTER

Part two of our interview series with Vishal Katelia from MR PORTER, continuing our discussion ...

Case studies Financial Services Digital Analytics Best practice Predictive Analytics

Disruptive customer engagement. Interview with Matt Aston, Head of Digital ...

Learn how UK insurance provider Vitality uses Qubit's customer data platform to optimize the ...

Qubit news

As Qubit Raises $40m In Series C Round - We Want To Say ‘Thank You’

We are delighted to announce that Qubit has raised $40m in a Series C round. The round was led ...

Retail Fashion

"Loyalty is a two way relationship"– A conversation with Vishal Katelia, MR ...

Thinking about customer loyalty? See what advice Vish Katelia, Senior Manager, CRM Global at MR ...

Retail Qubit news Fashion

Best of the best – roundup from our loyalty and VIPs January event

What does loyalty mean to retailers and customers today? Are loyalty schemes still relevant? ...

Customer experience eGaming

eGaming customer experience will blast off this year

A blog detailing the customer experience space race the eGaming industry is entering and the ...

Retail Thought Leadership

How the loyalty scheme is becoming the VIP program

A retail blog focused on thought leadership in the trend of movement away from points based ...

Thought Leadership Qubit news

TruthAboutData has value for all, not just marketing

Why data literacy is crucial for today's marketer

Travel Case studies

Enhancing the digital customer experience: The Scott Dunn story

Many technology vendors claim they provide personalization solutions, but few actually can ...

Retail Qubit news

Christmas comes early for Journelle’s holiday campaign

It’s the most wonderful time of the year—and for retailers, that means it’s the busiest. More ...

Thought Leadership

Look ahead to 2016 and take heed to avoid a bruising year: 10 customer ...

If focusing on improving customer experience is on your mind as a key strategic aim in 2016, ...

Retail Best practice

Cyber Monday: Making the most of your Thanksgiving leftovers

We cover best practices for delivering great sales for ecommerce retailers on Cyber Monday and ...

Thought Leadership Customer experience

How the expectation economy will shape 2016

A blog post on the implications of the Expectation Economy for businesses in 2016, discussing ...

Retail Thought Leadership

Black November: is Black Friday greying out for real this time?

Customer passion for fashion, TV's and all manner of other Christmas gifts hasn’t changed and ...

Retail Web Personalization Thought Leadership

Singles day: The new ecommerce opportunity before Christmas

Forget Black Friday. Forget Cyber Monday. The ecommerce day making headlines in Asia and soon ...

Travel Customer experience

Missing out on maximizing ancillary revenue? The digital conversion conundrum

Your experience has to stand out by understanding customer needs and reflecting their ...

Travel Customer experience

Competing on Customer Experience: An Interview with British Airways’ Sir Colin ...

This blog aimed at travel brands explores Customer Experience from the perspective of the ...

Qubit news

How long can a business credibly call itself a start-up?

As businesses of all sizes scramble to claim that they've incorporated the magical 'start-up' ...

Travel Case studies Mobile

James Villa Holidays: How Qubit became “the third man” in their business ...

James Villa Holidays are the UK’s leading specialist in villa holidays and began working with ...

Qubit news Mobile

Announcing Qubit Mobile: The industry's first data-centric mobile app ...

Qubit and Apptimize combine web and mobile interaction data to provide the best native mobile ...

Qubit news

Come and visit our new London HQ

We finally burst out of our Soho office in London last month and moved our London HQ to a cool ...

Web Personalization Best practice Customer experience

Four tips for engaging return visitors

Four tips for engaging return visitors

Retail Travel Research Case studies Financial Services Digital Analytics Best practice Customer experience eGaming Fashion

Welcome to the expectation economy

Welcome to the expectation economy

Case studies Best practice Customer experience Fashion

Qubit breakfast series: NY fashion preps for the holidays in June

Qubit breakfast series: NY fashion preps for the holidays in June

Travel Research Case studies Best practice Customer experience

Customer experience is the new black

Customer experience is the new black

Retail Web Personalization Case studies Best practice Customer experience

The customer has landed—what next?

Meet your customer ebook blog post

Web Personalization Customer experience Predictive Analytics

Quick wins to improve retention: Q&A with conversion expert, Stephen Pavlovich.

How to drive customer retention using web personalization, audience segmentation, and customer ...

On the road with continuous optimization: San Francisco

Last week, Qubit’s breakfast series came to San Francisco. Attendees arrived bright and early ...

Web Personalization Best practice

Three questions to ask when choosing a new ecommerce platform

Three questions to ask when choosing a new ecommerce platform

Thought Leadership

How to deliver great customer experience? Easy...decide to.

Customer experience is achieved through continuous optimization

Thought Leadership

Qubit recognized as a Representative Vendor in Gartner’s Market Guide for ...

Qubit recognized as a Representative Vendor in Gartner’s Market Guide for Digital ...

Web Personalization eGaming

"Personalization is the ultimate challenge." Interview with Tom Baker, ...

Boylesports Conversion Optimisation Lead, Tom Baker talks about web personalisation, customer ...

Travel Thought Leadership

Airlines on the edge: shifting from simple upsell to customer experience

How airlines need to shift their strategy from simple upsell to customer experience

Web Personalization Research Thought Leadership Financial Services

Highlights from the financial services digital insights roundtable

Insights on digital customer experience and website personalization to improve online strategy ...

Partners

The benefits of a digital ecosystem for e-commerce players

The importance of having a digital ecosystem for e-commerce players

Thought Leadership Qubit news

Dump Frank

You deserve better, dump the FrankenCloud and learn what Visitor Cloud can do for you.

Thought Leadership Qubit news

Is your marketing cloud a FrankenCloud?

Marketing clouds are not all the same. Here we explain why.

Travel Best practice

3 ways your customers use their mobile for travel bookings

Three key considerations when creating your mobile personalization strategy

Qubit news

Qubit Charity Spotlight: Selling old technology to raise funds for Combat ...

Discussing Qubit's People Operations Team donation of money from sales of old technology to ...

Retail Web Personalization Best practice

Why 75% of consumers aren’t completing their purchase

Web personalization driving retail sales and conversion rate during winter sale periods

Retail Web Personalization Research

Black Friday weekend takes Boxing Day’s crown in the UK

Black Friday seems to have debunked Boxing Day from its position as the most significant sales ...

Top 15 blogs of 2014

What was your favourite Qubit blog of 2014? We ranked our top 15, have a look which made it!

Qubit news

Forrester Research says Qubit has best-of-breed offerings in web analytics, ...

Forrester positions Qubit as 'entreprise marketing centric' technology that can supplement a ...

Retail

The rise of shoppable content

What is shoppable content? Find out how retailers are facing changes in shoppers' behavior.

Retail Web Personalization Best practice

Some last minute festive web personalization ideas

Want an insight on how to personalize online this Christmas? Look no further!

Retail Thought Leadership

The perils of planning a new website - and how to avoid them

Dan Croxen-John, CEO at AWA digital gives some top tips on how to avoid negatively impacting ...

Web Personalization Thought Leadership

Testing for optimization is not finite, it’s cultural

Web personalization challenges with Econsultancy. What approach to take to tailor your ...

Thought Leadership

Black Friday, Cyber Monday… what about “Silent Saturday”?

Online conversions peaked last Saturday. This article looks into why.

Retail Web Personalization Digital Analytics

Retailers - accountants today, psychologists tomorrow

How retailers can enhance web personalization using Qubit Visitor Cloud

Retail Best practice

Finance apps: m-commerce at its best

How can finance apps enhance your CXM?

Retail Case studies

How Decipher has changed the way Moss Bros use digital analytics

Case study video showing how Decipher has changed Moss Bros' understanding of Web analytics

Web Personalization Best practice

From the showroom to your site: how to draw your automotive customers in

3 ways you web personalization can help enhance customer experience on automotive websites.

Retail Case studies Best practice

Moss Bros: combining data sets for a single view of the customer

Web personalization is at the heart of Moss Bros online strategy. Watch the video to see how ...

Web Personalization Thought Leadership Qubit news

How to face eCommerce giants

Missed out on Qubit Bright Sparks event in New York? Watch the video and get the summary here.

Qubit news Partners

Welcome to our new French partners!

Qubit have partnered with 3 French agencies in order to help sites do website personalization ...

Web Personalization Financial Services

Top 3 ways to personalize for the financial sector

3 ideas of doing web personalization for financial websites

Thought Leadership Best practice

The 3 unbreakable laws of communication

Conversion Rate Optimization relies on good communication. Here we take a look at 3 laws which ...

Web Personalization Thought Leadership

Traffic acquisition is not enough

While marketing attribution is key, it's not enough. Read this blog to discover why web ...

Retail Travel Best practice

The death of distance? 5 reasons geolocation matters to your customers

Geolocation is an essential tool for web personalization. Here are 5 ways you can optimize for ...

Thought Leadership

“Stop worrying about your Big Data strategy - start working on your customer ...

Stop worrying about your Big Data strategy, instead think about customer experience management. ...

Retail Thought Leadership

Can you bring real luxury online?

Bringing real luxury online requires a digital analytics strategy that moves beyond algorithms ...

Tag Management Product updates Qubit news

Making tag management scalable: introducing Opentag Web API

Using Opentag's Wen API, you can now manage your containers and the tags inside them ...

Thought Leadership Partners

Why having a data layer is crucial to tackling your Big Data problem.

How having a data layer can bring your different data silos together, grow your digital ...

Product updates Developer

Hive JDBC Storage Handler

Read how and why Qubit decided to develop our own version of a JDBC storage handler for Hive, ...

Qubit news

Qubit planning a big, personalized future

Qubit has received $26million in funding from Accel Partners and Salesforce ventures in recent ...

Tag Management Web Personalization Product updates

Are your technology investments hitting the bottom line? Introducing Vendor ...

We are the first tag manager with the ability to easily perform a/b testing of you technology ...

Web Personalization Thought Leadership

A/B testing: why would you only test with 20% of your traffic?

We’re excited to introduce the ability to run a ‘Pilot’ test in Deliver meaning you can start ...

Web Personalization Product updates Qubit news

Ever wondered whether that uplift in conversion did anything to your bottom ...

Measure the true impact of your tests in Deliver. Determine the success of the test, Qubit now ...

Web Personalization Product updates

Building a successful AB testing strategy: 4 ways of allocating your website ...

Announcing Traffic Allocations, 4 new ways to allocate traffic for your ab testing strategy.

Tag Management Product updates Developer

The first of its kind: introducing Opentag Library SDK

Qubit's tag management system has launched Opentag Library SDK - the first of its kind.

Product updates Developer

Opensourcing Bamboo: Automated Mesos Marathon load balancing

Opensourcing Bamboo: Automated Mesos Marathon load balancing

Thought Leadership Digital Analytics

Painting by numbers: how to piece together a more comprehensive picture of your ...

Painting by numbers: how to piece together a more comprehensive picture of your customer using ...

Thought Leadership Financial Services Best practice

How finance websites can bridge the customer expectation gap with a personal ...

How finance websites can bridge the customer expectation gap with a personal touch

Retail Best practice

Tis the season to be… planning. Yep. We’re talking about Christmas.

Find out the latest Qubit & digital marketing industry news. Visit our blog about web ...

Retail Qubit news

"Our number one store is our website. Our number two store is our mobile site". ...

Find out the latest Qubit & digital marketing industry news. Visit our blog about web ...

Web Personalization Research

How personalization can make you feel at home.

Find out the latest Qubit & digital marketing industry news. Visit our blog about web ...

Web Personalization Best practice

How onsite personalization can drive international sales

Find out the latest Qubit & digital marketing industry news. Visit our blog about web ...

Tag Management Product updates

Dear Opentag Vendors, we’ve decided to make your life much, much easier...

Find out the latest Qubit & digital marketing industry news. Visit our blog about web ...

Travel Thought Leadership

Ryanair focuses on customer experience to stop the rot

Putting customers at the heart of your online strategy has become a progressively more ...

Research

The £1.5bn warning from the Ghost of Christmas Past

Find out the latest Qubit & digital marketing industry news. Visit our blog about web ...

Qubit news

Setting off sparks in Paris

Find out the latest Qubit & digital marketing industry news. Visit our blog about web ...

Research

A lesson from ad tech

Find out the latest Qubit & digital marketing industry news. Visit our blog about web ...

Qubit news

Qubit’s response to whatyatesting.com

Find out the latest Qubit & digital marketing industry news. Visit our blog about web ...

Retail Thought Leadership

Why retailers need to act like start-ups

Find out the latest Qubit & digital marketing industry news. Visit our blog about web ...

Retail Web Personalization

Unlocking the value of referring customers

Find out the latest Qubit & digital marketing industry news. Visit our blog about web ...

Financial Services Best practice

3 important digital challenges facing the financial services industry

Find out the latest Qubit & digital marketing industry news. Visit our blog about web ...

Retail Web Personalization Best practice

3 ways Topshop kick ass and drive conversions of 11% using personalization

Find out the latest Qubit & digital marketing industry news. Visit our blog about web ...

Tag Management Best practice

4 Opentag best practice top tips

For our Opentag pros, we have a set a handy tips to get the most of this freemium tag ...

Retail Qubit news

Bright Sparks: Graham Cooke "Innovating quickly in the era of a real-time ...

Find out the latest Qubit & digital marketing industry news. Visit our blog about web ...

Retail Web Personalization Best practice

5 tests in 5 minutes: How to do website personalization quickly and effectively ...

Find out the latest Qubit & digital marketing industry news. Visit our blog about web ...

Thought Leadership

The future of things: how mass customization will disrupt the market

Find out the latest Qubit & digital marketing industry news. Visit our blog about web ...

Thought Leadership Qubit news

Bright Sparks: Henry Mason "How to bridge the gap between the offline and ...

Henry Mason talks abut originality, personalization and omnichannel: how the online and offline ...

Tag Management

This is how the cookies crumble

Find out the latest Qubit & digital marketing industry news. Visit our blog about web ...

Research Best practice

Why segmenting your A/B test results could be less fact and more fiction... and ...

Find out the latest Qubit & digital marketing industry news. Visit our blog about web ...

Retail Web Personalization Best practice

4 ways brands offend millennials

Find out the latest Qubit & digital marketing industry news. Visit our blog about web ...

Tag Management Best practice

5 easy ways to make sure you never have to pay more than once for a sale with ...

Find out the latest Qubit & digital marketing industry news. Visit our blog about web ...

Tag Management

Container Tag - what’s in the box?

Find out the latest Qubit & digital marketing industry news. Visit our blog about web ...

Research

Let me take a selfie: the ecommerce space is behind the rest of the web

Find out the latest Qubit & digital marketing industry news. Visit our blog about web ...

Retail Qubit news

Infographic: Picky Londoners are big spenders online

Londoners spend over twice as much per purchase than the rest of the UK. Check out our ...

Retail Web Personalization Best practice

5 reasons why survey says Topshop is UK's best omni-channel retailer

Topshop deploy website personalization across all channels including mobile. We look at why ...

Tag Management Best practice

What’s the deal with Universal Variable?

We give you the low down on our Universal Variable in our free tag management solution. We show ...

Research Thought Leadership

“No-one is purely a consumer anymore”. Interview with Henry Mason, MD of ...

Henry Mason talks abut originality, personalization and omnichannel: how the online and offline ...

Travel Digital Analytics Best practice

The biggest digital challenges facing the travel industry: Qubit roundtable ...

Find out the latest Qubit & digital marketing industry news. Visit our blog about web ...

Retail Travel Case studies

How to leverage scarcity: 3 website personalization case studies

3 website personalization case studies showing you how to leverage scarcity to increase your ...

Tag Management Best practice

Getting to grips with Opentag's tag library

We give you the low-down on our free tag management solution: Opentag. By using our library, ...

Retail Best practice

How Next got it right: omnichannel strategy at its best

How Next got it right: omnichannel strategy at its best. We take a look at their online/offline ...

Thought Leadership

Top 5 tools your online business can’t do without this year

Find out the latest Qubit & digital marketing industry news. Visit our blog about web ...

Tag Management Best practice

Introducing Opentag tuesdays

Part one in our blog series about Opentag: our guide to tag management solutions. Discover how ...

Web Personalization Research Digital Analytics

Answers to 4 A/B testing questions you were too afraid to ask

A/B testing can be tough to implement into your marketing strategy. Here we answer your ...

Retail Travel Best practice

5 ways to drive international sales online

Through hyperlocal targeting, we look at how web personalization on your ecommerce website can ...

Retail Web Personalization Best practice

How to mirror an e-mail campaign using an in-page layer

How web personalization can transform a landing page specifc to your e-mail campaign using an ...

Research Digital Analytics

#Mobilemindshift: insight from Forrester’s latest webinar

Mobile is changing ecommerce. We look at how to devise a mobile strategy that is both ...

Thought Leadership

Would you bet your job on your AB test results?

A/B testing is a very powerful tool but done incorrectly it can be very damaging. Watch our ...

Qubit news

Lightning Talks Video : Andrew Nicholson on heuristics and biases (part 3)

Find out the latest Qubit & digital marketing industry news. Visit our blog about web ...

Web Personalization Best practice

This is not just a website, this is a personalized website. 3 ways M & S could ...

Find out the latest Qubit & digital marketing industry news. Visit our blog about web ...

Web Personalization Best practice

Why it’s not enough to just have live chat

Response to e-consultancy blog about how by using web personalization in live chat you can ...

Qubit news

Lightning Talks Video : Andrew Nicholson on heuristics and biases (part 2)

Find out the latest Qubit & digital marketing industry news. Visit our blog about web ...

Web Personalization

Video: How to create an on-page welcome layer.

In our first help video, find out how you can use the Qubit platform to enhance your CXM by ...

Product updates Digital Analytics

We’ve integrated BI for Attribution so you can easily understand your marketing ...

Our new BI integration with our Behavioral Attribution data to give you simple, detailed ...

Retail Web Personalization Best practice

5 web personalization top tips for your retail site this Valentine’s Day.

You’re one in a million. But hopefully your retail site has a higher conversion rate this ...

Travel Web Personalization

Romance is in the air - 5 flights of fancy for online travel businesses this ...

Find out the latest Qubit & digital marketing industry news. Visit our blog about web ...

Thought Leadership

3 more TED talks that every marketer should watch

We're back with more of our favourite TED talks. 20 minute slices to inspire marketing managers ...

Research Best practice

Optimizing homeware retail sites: 5 tips to help you DIY

We've got 5 web personalization tips to help you DIY optimize your homeware retail sites.

Web Personalization Best practice

Now! Now! Now! 5 quick ways to create consumer urgency

Creating a sense of urgency is a sure fire way to help your conversion rate optimization. Using ...

Retail Case studies

[Video] Our latest case study with Farfetch

Our new video case study features Farfetch's latest innovative web personzaltion layers. Come ...

Thought Leadership Qubit news

3 TED Talks Every Marketer Should Watch

We're back with more of our favourite TED talks. 20 minute slices to inspire marketing managers ...

Thought Leadership Qubit news

Watch Graham Cooke explain how to become a real-time retailer

Find out the latest Qubit & digital marketing industry news. Visit our blog about web ...

Web Personalization Best practice

5 ways to get your visitors looking at high performing content

Find out the latest Qubit & digital marketing industry news. Visit our blog about web ...

Thought Leadership

Lightning Talks Video : Andrew Nicholson on heuristics and biases (part 1)

Find out the latest Qubit & digital marketing industry news. Visit our blog about web ...

Tag Management Product updates

Our tag library is growing yet again!

Find out the latest Qubit & digital marketing industry news. Visit our blog about web ...

Thought Leadership Digital Analytics

Last-click is dead, long live the click; why last-click attribution modelling ...

Find out the latest Qubit & digital marketing industry news. Visit our blog about web ...

Thought Leadership Qubit news

Bright Sparks Video: The psychology of buying with Prof. Peter Grindrod, CBE.

Find out the latest Qubit & digital marketing industry news. Visit our blog about web ...

Web Personalization Best practice

Get hyperlocal; 5 steps to personalize with geolocation targeting

Find out the latest Qubit & digital marketing industry news. Visit our blog about web ...

Thought Leadership Qubit news

Qubit Bright Sparks: The Farfetch success story

Find out the latest Qubit & digital marketing industry news. Visit our blog about web ...

Research

New Forrester research: combatting the organizational quandary

Find out the latest Qubit & digital marketing industry news. Visit our blog about web ...

Web Personalization Product updates

Real-time retailing has arrived!

Find out the latest Qubit & digital marketing industry news. Visit our blog about web ...

Qubit news

Say hello to one of London’s hottest start ups!

Find out the latest Qubit & digital marketing industry news. Visit our blog about web ...

Qubit news

Qubit features in 'Six creative examples of product videos to inspire your own ...

Find out the latest Qubit & digital marketing industry news. Visit our blog about web ...

Research Thought Leadership

Getting ready for Christmas

Find out the latest Qubit & digital marketing industry news. Visit our blog about web ...

Product updates Digital Analytics

Qubit launches new Behavioral Attribution API

Find out the latest Qubit & digital marketing industry news. Visit our blog about web ...

Tag Management Product updates

We've got the bug for Debugging!

Find out the latest Qubit & digital marketing industry news. Visit our blog about web ...

Partners

Qubit's got the Greenlight

Find out the latest Qubit & digital marketing industry news. Visit our blog about web ...

Web Personalization Product updates

Find your customers wherever they are in the world with hyperlocal-targeting

Find out the latest Qubit & digital marketing industry news. Visit our blog about web ...

Thought Leadership Qubit news

Graham Cooke talks to the Guardian about big data and creativity

Find out the latest Qubit & digital marketing industry news. Visit our blog about web ...

Partners

Welcome to Divisadero, our new partners!

Find out the latest Qubit & digital marketing industry news. Visit our blog about web ...

Tag Management Product updates

Welcome to Opentag Enterprise

Find out the latest Qubit & digital marketing industry news. Visit our blog about web ...

Partners

Elisa DBI join our growing partner network

Find out the latest Qubit & digital marketing industry news. Visit our blog about web ...

Tag Management Product updates

New feature: Opentag CDN hosting gives you unprecedented flexibility

Find out the latest Qubit & digital marketing industry news. Visit our blog about web ...

Thought Leadership Qubit news

Qubit leads W3C effort to pioneer a new open standard for data

Find out the latest Qubit & digital marketing industry news. Visit our blog about web ...

Web Personalization Product updates

See the results of your A/B testing in Real Time!

Find out the latest Qubit & digital marketing industry news. Visit our blog about web ...

Qubit news

Qubit at the Smart Data Analytics Forum

Find out the latest Qubit & digital marketing industry news. Visit our blog about web ...

Thought Leadership

Don't judge a book by its promising conversion rates!

Find out the latest Qubit & digital marketing industry news. Visit our blog about web ...

Tag Management Partners

Some new editions in our tag library

Find out the latest Qubit & digital marketing industry news. Visit our blog about web ...

Qubit news

A great platform to launch from

Find out the latest Qubit & digital marketing industry news. Visit our blog about web ...

Qubit news

Qubit vs. Coffee speed test

Find out the latest Qubit & digital marketing industry news. Visit our blog about web ...

Tag Management

Opentag uses the most powerful CDN in the world

Find out the latest Qubit & digital marketing industry news. Visit our blog about web ...

Product updates

Harness the magic of our Universal Variable wizard!

Find out the latest Qubit & digital marketing industry news. Visit our blog about web ...

Thought Leadership

All quant, no quality

Find out the latest Qubit & digital marketing industry news. Visit our blog about web ...

Tag Management Thought Leadership

Two of Qubit’s clients top latest site speed report

Find out the latest Qubit & digital marketing industry news. Visit our blog about web ...

Qubit news

Qubit raises $7.5M Series A investment led by Balderton Capital

Find out the latest Qubit & digital marketing industry news. Visit our blog about web ...

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