Simon Jaffery

I joined Qubit as its first external hire during the company’s research and development phase. I was initially responsible for product innovation and developing analysis techniques that lead the way in conversion optimisation. After working on each of our core products across the platform, I am now responsible for leading product strategy across our entire product suite as Group Product Manager .
Simon Jaffery
I joined Qubit as its first external hire during the company’s research and development phase. I was initially responsible for product innovation and developing analysis techniques that lead the way in conversion optimisation. After working on each of our core products across the platform, I am now responsible for leading product strategy across our entire product suite as Group Product Manager .

Simon Jaffery's posts

Thought Leadership

Lack of customer loyalty can be a roadblock to success

Simon Jaffery-Reed discusses how customer retention is as important as acquisition, and how ...

Customer experience

Building Customer Relationships Requires 1:1 Personalization Which Conversion ...

Simon Jaffery-Reed discusses the watering down of personalization, the differences with CRO and ...

Product updates

Achieving personalization at scale with Qubit’s new product portfolio

Qubit's VP of Product discusses what is needed to achieve personalization at scale, and how ...

Retail Thought Leadership

Getting Personal: How AI-powered personalization is helping retail brands stand ...

In a Gigabit article, Simon Jaffery-Reed examines how retail brands can use personalization to ...

Aura

The 5 AI building blocks behind Qubit Aura

With Qubit Aura, the team are building a unique machine-learning powered product-discovery ...

Web Personalization Product updates Mobile

Product discovery: How we measure impact on mobile sites

Last year, we launched Qubit Aura, a solution for product discovery on mobile. In this blog, ...

Customer experience Mobile

Before customers "find", they have to discover

As we launch Qubit Aura, the new product discovery solution for mobile web, Simon Jaffrey

Web Personalization Product updates Mobile

A supernatural discovery process: building our new product for mobile

In this blog, Qubit Product Director, Simon Jaffery discusses the hypothesis and idea behind ...

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