Vanessa Beeswanger

Vanessa is a Marketer from Canada. She misses camping and poutine, but not -50 temperatures. Ex-Microsoft, MBA, and Philosophy Major. From big corporate to startup, she's worn many marketing hats, with a recent focus on B2B and tech. Loves to chat and connect people and big ideas. Can't live without Vitamix, N64, Paprika App, Flipboard. Key facts Started at Qubit: Jan 2015 Loves: online shopping Hates: losing things Fave cheese: Oka (smooth, distinct, and a little bit nutty)
Vanessa Beeswanger
Vanessa is a Marketer from Canada. She misses camping and poutine, but not -50 temperatures. Ex-Microsoft, MBA, and Philosophy Major. From big corporate to startup, she's worn many marketing hats, with a recent focus on B2B and tech. Loves to chat and connect people and big ideas. Can't live without Vitamix, N64, Paprika App, Flipboard. Key facts Started at Qubit: Jan 2015 Loves: online shopping Hates: losing things Fave cheese: Oka (smooth, distinct, and a little bit nutty)

Vanessa Beeswanger's posts

Publishing

Why the single view of the customer is the lifeline that publishers need

Discussing the importance of a single view of the customer, created from integrated and ...

Financial Services

Retail finance needs to make an Amazonian effort with digital

Why retail finance needs to emulate Amazon's digital experience and expand upon it in order to ...

Customer experience

How charities can harness excellent customer experience to drive online ...

Why charities need granular analysis to understand donors & increase online donations using ...

Publishing

Why publishers need smart data to engage their customers

Discussing why publishing and publishers need smart data to effectively engage their readers ...

Thought Leadership Financial Services

Meet Chi Igboaka. Head of Performance Marketing. Data Hero.

Travelex on the importance of linking data and understanding the customer journey to optimize ...

Thought Leadership Customer experience eGaming

eGaming Review & Qubit on 2016 Personalization trends.

Future mobile and desktop customer experience and personalisation trends in eGaming and how ...

Case studies Financial Services Digital Analytics Best practice Predictive Analytics

Disruptive customer engagement. Interview with Matt Aston, Head of Digital ...

Learn how UK insurance provider Vitality uses Qubit's customer data platform to optimize the ...

Customer experience eGaming

eGaming customer experience will blast off this year

A blog detailing the customer experience space race the eGaming industry is entering and the ...

Thought Leadership Customer experience

How the expectation economy will shape 2016

A blog post on the implications of the Expectation Economy for businesses in 2016, discussing ...

Subscribe to stay up to date

Receive regular blog updates directly to your inbox.