For many luxury brands, the in-store experience is an important part of their ethos. However, there are difficulties in replicating the in-person experience online which presents a challenge to digital growth. In recent times, there have been some exciting developments within the luxury industry, from both traditional and modern brands who are innovating in their approaches to ecommerce.
Hear from luxury industry heavyweights
On July 18, we will be hosting a webinar with Felipe Araujo, Senior Director of Ecommerce at Diane von Furstenberg (DVF) and Marko Bon, Founder of Kogent and ex-VP Ecommerce at Theory. The pair will share their insights on how they’ve built online personalization into their business plans.
The luxury retail heavyweights will be offering tips on how to avoid “cookie cutter” experiences while evaluating the right technologies to supercharge digital excellence.
By considering the best technology choices and strategies it is possible to drive ROI and adopt personalization as a business wide strategy, focusing especially on loyalty and retention.
In the webinar, you’ll learn how luxury brands should approach personalization and in a way that connects shoppers across multiple channels while growing brand equity at the same time.
Register for the event here.